April 6, 2006
Northwest Newschannel 8 Wins Gold in the February Sweeps
BELO STATION ONE OF TOP STATIONS IN COUNTRY IN OLYMPIC VIEWING
PORTLAND, OR -- The February sweeps concluded yesterday, March 1, and KGW Northwest Newschannel 8 won the sign-on to sign-off battle for the twenty-fifth consecutive sweeps. The station's position as the news leader continued as KGW won every local news time period .
Viewership of the Winter Olympics demonstrated the overall strength of the station. Northwest NewsChannel 8 earned the third highest viewing of the Games in prime time in the entire nation. In weekend coverage, KGW Northwest NewsChannel 8 placed first in the country. NewsChannel 8's Monday through Friday prime time audience outdistanced the nearest competitor by more than 50%.
"Portland and southwest Washington residents are outdoors and fitness minded," commented Paul Fry, president and general manager of KGW Northwest NewsChannel 8. "KGW has traditionally outperformed other markets with Olympic coverage. This year proved no exception, even with our competitors programming strong original shows against the Games."
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.