April 10, 2006
KSKN-TV Announces a Long-Term Affiliation Agreement with the CW Network
The CW Network Also Adds 12 Other Affiliates, Increasing National Coverage To More Than 79% of the Country
Spokane -- The CW Network announced today that it has signed exclusive, long-term affiliation agreements with stations in Spokane, Tulsa, Paducah, Cedar Rapids, Ft. Wayne, Myrtle Beach, Topeka, Duluth, Wichita Falls, Harrisonburg, Charlottesville, Eureka and Casper.
KSKN-TV Spokane, WA (DMA rank 78), is currently a WB affiliate and is owned by Belo Corp. With this agreement, KSKN becomes a CW Network affiliate, and will now be the Inland Northwest's only broadcast alternative for receiving the quality programming currently seen on both the WB and UPN networks.
"We are extremely excited to be bringing the programming power of the CW Network to Spokane," said DJ Wilson, President and General Manager of KSKN. "By combining the best WB and UPN shows the CW Network, and locally KSKN, will allow viewers in the Inland Northwest one-stop-shopping for some of the best shows on TV."
"At the heart of any new network's success are the affiliate partnerships you forge with group owners and station executives that share your passion and commitment to create a distinctive programming service that best serves the interests and needs of our audiences and our advertisers," said John Maatta, Chief Operating Officer, The CW. "The multi-year affiliation deals we've signed for stations in these 13 markets reflect that shared sense of values and objectives, as well as an amalgam of local and network strengths."
On January 24, CBS Corporation and Warner Bros. Entertainment announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%.
As a CW affiliate, KSKN will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.
Outside of the CW programming, KSKN TV will also continue its strong line-up of syndicated and locally produced shows, including but not limited to: "KREM 2 News at 10," "Dr. Phil," "Friends," Mariners baseball and live coverage of Eastern Washington University football and basketball.
About KREM-TV and KSKN-TV
KREM-TV (CBS) and KSKN-TV (WB) are part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information concerning Belo is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.