April 20, 2006
Impremedia Signs Three Top Brands as Title Sponsors for Its 2006 World Cup Program
Dallas-Ft. Worth's Al Dia Joins as Content and Sales Partner
New York, NY -- Impremedia, the nation's largest Spanish-language newspaper publisher, is pleased to announce the signing of Best Buy, Bud Light and MoneyGram as the three title sponsors for its first ever World Cup print marketing program for the 2006 World Cup entitled "Golazo! 2006."
"We're extremely excited to have three of the most prestigious and recognized brands as the title sponsors for our first national World Cup marketing program," said Erich Linker, senior vice president of sales for ImpreMedia. "It was our goal to build customized programs for these types of brands by leveraging our 75 years experience in covering every World Cup and producing some of the best editorial content available."
The sponsorship programs provide the advertisers with the largest World Cup-related national print platform to tie-in with daily and weekly news coverage, ten special supplements and a first-ever, four-color glossy magazine titled, "Brindis de Gloria!" publishing on July 17. The magazine will highlight the drama and the history of every World Cup since 1930, using archival content from its El Diario La Prensa and La Opinion newspapers. Each package is exclusive to its category and also includes non-print components such as game calendars, online and promotional elements.
Impremedia also formalized an editorial and sales agreement with Al Dia, the leading Spanish-language newspaper in Dallas published by The Dallas Morning News. As part of the agreement, Al Dia will print and distribute the nine remaining supplements in the program as well as distribute the "Brindis de Gloria!" magazine. Both companies will jointly sell advertising for all World Cup products.
"This World Cup program is a great example of how ImpreMedia is leveraging its editorial and marketing assets to provide a national platform for readers and advertisers," added John Paton, CEO of impreMedia.
ImpreMedia is the leading publisher of Spanish-language newspapers in the U.S. The company publishes La Opini n and La Opini n Contigo in Los Angeles, El Diario / La Prensa and El Diario Contigo in New York City, La Raza in Chicago, El Mensajero in the San Francisco Bay area, and La Prensa in Central Florida, the leading Spanish language newspapers in each of their respective markets.
Francisco Lozano, Sales Development Director
About Al Dia
Al Dia, published Monday through Saturday, has the largest ABC-audited daily circulation. It is the only Spanish-language daily in the market that can deliver to every doorstep via the strong distribution network of The Dallas Morning News, and has thousands of premium distribution points via colorful racks, and inside leading retailers. Al Dia continues to earn the trust of many national advertisers including American Airlines, AT&T Wireless, Bank of America, Bank One, Chase Bank, Circuit City, Disney, ESPN-Deportes, Home Depot, Jack Daniel's, JC Penney, MetLife, Nextel, SBC, Secure Horizons, Target, Verizon, Wal-Mart, Western Union, Washington Mutual, as well as important regional advertisers like Dillard's and Foley's.