BELO CORP. STATION REMAINS THE NEWS LEADER IN MAY NIELSENS
Portland, OR -- The May sweeps concluded yesterday, May 24, and KGW Northwest Newschannel 8 won the sign-on to sign-off battle for the twenty-sixth consecutive sweeps. The station's position as the area's news leader continued.
Weekdays, NewsChannel 8 is the number one local news at noon, 5, 6, and 11 p.m. At 6:30 p.m., NewsChannel 8 tied for #1 in share in the time period. At 11 p.m., despite the downturn in NBC's 10-11 p.m. programming, NewsChannel 8 actually widened its lead over its closest competitor over last May.
NewsChannel 8 @ 11 had a 50% advantage in the time period compared to 27% last year. NewsChannel 8 @ 10 p.m. on Portland's WB doubled its share delivery over last year when the newscast appeared on PAX.
On the weekends, NewsChannel 8 won the mornings, 5 p.m., and 6:30 p.m. on both days. Weekend mornings demonstrated Portlanders' desire for early news as the 6-7 a.m. hour doubled its audience over last year when other programming aired in the time period. For the whole morning block on both days, NewsChannel 8 commanded nearly double the audience of its closest competitor.
Viewers' trust in NewsChannel 8's breaking news coverage was highlighted in the implosion of the Trojan cooling tower. The station earned an impressive 7.9 rating, 30 share for the quarter hour when the tower came down-43% higher than the closest competitor, and rivaling prime time viewership.
NewsChannel 8 won Saturday's late news time period by a 44% margin. On Sunday, even with season finales of ABC's hit prime-time Sunday line-up, NewsChannel 8 @ 11 still earned a tie for first in the late news race. "Twenty-six sweeps of placing as Portland's favorite station is an outstanding achievement for our staff. We're pleased that viewers continue to recognize our dedication to quality journalism and community service,"said KGW President and General Manager Paul Fry.
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.