May 26, 2006

WHAS11 Wins More Newscasts in Louisville!

WHAS11's commitment to breaking news, severe weather and top story news coverage wins over contesting on WAVE-TV while WLKY-TV slips to #3 in early evening news race.

The preliminary results are in and WHAS11 is the #1 news source in Louisville, winning more competing newscasts Monday through Friday than any other local TV station. The final results show more Kentuckiana households get their news from WHAS11 News than from any other station. Here are the highlights:

M-F 5a -- WHAS11 ties for the #2 News Source from 5 to 6 am.

M-F 6a -- WHAS11 is the #1 News Source from 6 to 7 am with an 11% lead in viewership over WAVE, 9% lead in viewership over WLKY.

M-F 12n -- WHAS11 is the #1 News Source at Noon with a 68% lead in viewership over WAVE, 27% lead in viewership over WLKY.

M-F 5p -- WHAS11 is the #1 News Source at 5pm with a 20% lead in viewership over WAVE, 16% lead in viewership over WLKY.

M-F 5:30p -- WHAS11 is the #1 News Source @ 5:30pm with an 8% lead in viewership over WAVE-TV, and a 15% lead in viewership over WLKY-TV.

M-F 6p -- WHAS11 is the #1 News Source @ 6pm with a 13% lead in viewership over WLKY at 6pm and 1% lead in viewership over WAVE at 6pm even with the inclusion of the "Derby Festival Parade and the Kentucky Oaks for WAVE". Without those 2 days WAVE would have delivered (7.3rtg / 13.7sh) giving WHAS11 a 7% lead in viewership.

WHAS11 sustains lead in many other areas of programming and highlights include

M-F 10-11a -- Millionaire continues its domination of the 10-11am with 55% growth year over year for that Time Period; 78% higher then the closest competitor for the Time Period. (4.8 / 15.4 / 31)

M-F 11a -- The View leads the 11-12 Noon Time Period with 55% growth year to year and has a 2% lead in viewership over WLKY and the Price is Right. (4.5 / 14 / 29)

M-F 4p -- Oprah continued to deliver for WHAS11 and the Louisville market with an 8% lead in viewership over WLKY and 100% over WAVE. (6.4 / 15 / 41)

M-F 6:30p -- ABC's World News Tonight was the #1 Network News source with a 13% lead in viewership over WAVE (NBC), 15% lead in viewership over WLKY (CBS), (7.7/ 14 / 50)

M-Fri WHAS11 News 10P on the WB -- WHAS11 News on the WB has continued its growth from the Feb06 Sweeps. Viewership increased 163% for this time period from a year ago and 14% from the Feb06 Sweeps.


Here are the news numbers displayed in Rtg / Shares / 000's (ex 38 = 38,000):

WHAS11 WLKY-TV WAVE-TV

5a 2.7 / 13 / 17.5 3.1 / 14 / 20 2.7 / 12.5 / 17.5

6a 4.9 / 17 / 32 4.5 / 15/ 29 4.4 / 15 / 28

12n 5.2/ 16/ 34 4.1 / 12 / 26 3.1 / 9 / 20

5p 7.1 / 15 / 46 6.1 / 13 / 38 5.9 / 12 / 38

5:30p 7.1 / 14 / 46 6.2 / 12 / 40 6.6 / 13 / 43

6p 7.8 / 15 / 50 6.9 / 13 /45 7.7 / 14/ 50

M-S Prime 7.9 / 12 / 51 12.0 / 18 / 77 7.1 / 11 / 46

11p (M-Sun)6.7 / 12 / 43 10.3 / 18.5 / 66 8.1 / 15 / 52

Source: Nielsen Media Research- Overnights from Metered Markets.


Note: WAVE TV was running a watch and win contest during the 6a Newscast "Meals No Meals" and the evening news "Belski's Bluff" watch and win $300 gas coupon. In addition, Pegasus Gold Pin drawings were held M-F at 6pm and 11pm starting 5/10/06 and ending 5/18/06. WBKI was also running a watch and win contest during the 10 p News for $100 free gas.

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WHAS11 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com .


For more information contact Kirk Szesny, Director of Marketing and Creative Services at 502-582-7870.