May 30, 2006

KING5 Retains Its Crown During May 2006 Sweeps

SEATTLE , WA -- KING 5, the NBC affiliate in Seattle, Washington, continues its reign as the dominant television station in the market and one of the most watched television stations in America. KING 5 NEWS remains the undisputed leader in every time period against all competitors drawing viewers on both KING and sister station KONG (IND 6/16). Evening Magazine prevails again as the highest rated locally produced entertainment program in the market.

KING 5 Morning News on KING and KONG both enjoyed growth as other station's morning shows declined. Live newscasts on KONG at 7 a.m. and 8 a.m. have more than doubled their share from last year, while national morning shows slipped. Good Morning America dropped five share points against a backdrop of Katie Couric's departure from Today and the announcement of The View's Meredith Vieira as her replacement.

4.3/27 KING 5 News at 6 a.m.
1.5/9 KIRO 7
1.3/8 KOMO 4
1.3/8 KCPQ 13

3.7/17 Today on KING 5
2.0/9 Mornings on Q
1.8/9 7 Live
1.6/8 Good Morning America

1.5/7 KING 5 News on KONG
1.2/6 Early Show

In early evenings, nearly twice as many households turn to KING 5 News at 5 p.m. and 6:30 p.m. than comparative newscasts on KIRO 7 and KOMO 4.

8.2/20 - KING 5 News at 5 p.m.
4.3/11 - KIRO 7 at 5:30 p.m.
4.0/10 - KOMO 4 at 5 p.m.

7.2/15 - KING 5 News at 6:30 p.m.
4.2/9 - KIRO 7 at 6 p.m.
4.2/9 - KOMO 4 at 6:30 p.m.

For national news, viewers also choose NBC Nightly News by more than two to one over CBS and ABC.

8.2/18 - NBC Nightly News on KING 5
3.6/8 - ABC World News Tonight
3.7/9 - CBS Evening News

While all other prime time access shows at 7 p.m. fell in viewership, Entertainment Tonight alone saw a 30% decline, Evening Magazine fans remained loyal. Evening Magazine ranks near the top in its time period and continues to be the most watched locally produced entertainment program in the market overall. In addition, Millionaire on KONG showed tremendous growth in the time period.

6.6/13 Wheel of Fortune

5.3/10 Evening Magazine on KING 5
3.7/7 Entertainment Tonight
3.5/7 Simpsons

2.2/4 Millionaire on KONG
1.8/3 King of Queens
1.2/2 - Friends

The clear choice of Seattle-Tacoma viewers, KING 5 late newscasts nearly doubles the next closest competitor for share in the market. Monday through Friday, KING 5 News at 11 p.m. and KING 5 News at 10 p.m. on KONG finish first and third respectively, continuing to demonstrate a level of popularity seen in few other markets.

4.9/8 KING 5 News at 10 p.m. on KONG (Monday through Friday)

4.1/7 Fox News at 10pm on KCPQ
4.3/10 KOMO 4 News at 11pm

KING 5 News Monday-Sunday at 11 p.m. remains the clear leader over KIRO and KOMO.

7.1/17 KING 5 News at 11 p.m. (Monday through Sunday)

6.4/15 KIRO 7 News at 11 p.m.
5.1/12 KOMO 4 News at 11 p.m.

NBC Primetime succeeded in finishing second overall even against strong competition on certain nights from hit series on ABC, CBS and Fox.

9.6/16 - KIRO

8.1/14 KING
7.0/12 KOMO
7.1/12 KCPQ

2.7/4 KONG
2.2/4 KTWB
2.0/3 KSTW

KING 5 retained its crown as the highest rated television station in the market sign on to sign off and one of the most watched television stations in America.

About Belo
KING 5 is part of Belo Corp ., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.