June 29, 2006
KMOV-TV #1 in St. Louis in May
St. Louis , MO. -- KMOV-TV's "News 4 at 10pm" finished the May 2006 sweep as THE most watched newscast in St. Louis. The late news on KMOV scored a 16.2 household rating share according to Nielsen Overnights for May 2006. In the all-important late news race, KMOV was up year-to-year despite a 10% drop in the CBS lead-in 9:30-10:00PM, and KSDK, the NBC affiliate, was down 7% year-to-year.
Also according to NSI, KMOV was the second highest rated late news in the entire country, trailing only KWTV in Oklahoma City.
KMOV also had major increases in key demographics throughout most key time periods. The highlights include:
KMOV President and General Manager Allan Cohen was extraordinarily proud of the Station's performance in such an important rating period. "Everyday, our team of professionals in our news department and in departments throughout the building perform at the highest level. I am glad that the viewers of St. Louis recognize what is so special our product," said Cohen.
KMOV-TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.