July 17, 2006
Szesny Wins Promax Awards
Louisville, KY - WHAS11 and Creative Services and Marketing Director Kirk Szesny was awarded the North America Promax Gold Award for Broadcast Television Music Package/Post Score or Instrumental Theme with or without vocals "UofL on WHAS11 Sports Music Package".
The Promax Silver Award for Non-Promotional Animation Campaign "UofL Sports Programming on WHAS11", and the Promax Silver Award for Promotional Animation Campaign "UofL Sports on WHAS11".
This original sports music and graphics package was composed and produced to market and program one "big sound, loo k, and brand identity." The strong sports "music signature" identity was composed with thematic versatility and produced by Christian Gari of Gari Productions, Inc.
The original graphic and animation design created by EQ Vance and WHAS11 broadcast designer Christy Lampe-Combs, were produced for all UofL sports programming on WHAS11, but especially for men's football, basketball and the local coach's shows featuring Coach Bobby Petrino and Coach Rick Pitino respectively.
The music, animations and graphic design combined creative power, synergy, and brand genesis for the 2005/2006 season premiere of UofL sports programming and brand identity on WHAS11.
WHAS11 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com .