August 16, 2006

Cyndy Carr Named Vice President, Strategy for The Dallas Morning News

DALLAS -- To enhance coordination of business strategy, The Dallas Morning News has created the position of vice president, strategy. Cyndy Carr, previously vice president, advertising marketing, will assume the new role on Tuesday, August 15 . She will report to Jim Moroney, publisher and CEO of The Dallas Morning News. Patricia Blair, formerly director, business development, will assume the role of senior director, advertising marketing.

Carr will be responsible for developing and overseeing strategies for new products and initiatives as the paper adapts to evolving changes in the media environment. She will identify business opportunities and provide cross-divisional project management for business plan preparation and execution to enhance financial performance.

"With six operating companies working together in an increasingly matrixed organizational structure, it is imperative that our strategy development and execution be as well-coordinated as possible," said Moroney. " Cyndy's extensive experience developing strategy makes her especially suited to take on this new role."


Carr joined The Dallas Morning News as director, business development, in June 2004 and was promoted shortly thereafter to vice president, advertising marketing. She has been responsible for supporting advertising sales activities for The Dallas Morning News advertising teams including strategy and business development, advertiser communications, sales promotions, the development and publishing of custom publishing products, and all art design and layout. From 2000 to 2004, Carr served as a consultant for McKinsey & Company in the Dallas and Houston offices.

"Prioritizing our efforts and focusing our resources will help create growth opportunities for the company," said Carr. "I look forward to having a meaningful impact through this new role."

A graduate of Texas Christian University, Carr received her master's and doctorate degrees from Rice University.


About The Dallas Morning News
Established in 1885, The Dallas Morning News is the nation's 10th largest newspaper and serves a readership of nearly 1.6 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its Web site, DallasNews.com, received the Scripps Howard Foundation National Award for Web Reporting in 2005. In 2003, the paper launched the leading Spanish-language daily in North Texas, A l D a ; the standard-setting free weekday paper, Quick; and the nation's first editorial blog . The Dallas Morning News is the flagship newspaper subsidiary of Belo Corp. (NYSE: BLC), one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, and Rhode Island and the Mid-Atlantic.