August 28, 2006
KING 5 Retains Its Crown During July 2006 Sweeps
SEATTLE -- KING 5, the NBC affiliate in Seattle, Washington, continues its reign as the dominant television station in the market and one of the most watched television stations in America. KING 5 NEWS remains the undisputed leader against all competitors drawing viewers on both KING and sister station KONG (IND 6/16). Evening Magazine prevails again as the highest rated locally produced entertainment program in the market.
On a full day basis, KING5's share of women 25-54 (the key local demographic measurement) is 21% better than the nearest competitor and with KONG6/16 added 43% better than the next best station.
KING5 starts the day for most viewers with an audience nearly double the next best station and bigger than KOMO and KIRO combined. This performance continues in the early news where KING5 leads by margins of 50% or better.
For late news the KING5 team provides a choice of current newscasts at 10 p.m. on KONG6/16 or 11 p.m. on KING5. The two programs combine for a 5.8 rating in adults 25-54 double nearest competitor KOMO and more than double the fourth place performance of the KIRO late news.
In the July sweeps KING5/NBC prime time ratings among adults 25-54 resumed the tradition as the number one rated prime beating all other networks. NBC programs were the only ones among the four major networks to experience growth in demographic ratings.
KING 5 is part of Belo Corp ., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.