September 5, 2006
New Season of THE MARTHA STEWART SHOW begins September 12 on KONG TV Plenty of Surprises Including Martha's Biggest Giveaway Ever
SEATTLE Her name is synonymous with home and in this, the sophomore season of THE MARTHA STEWART SHOW, the Queen of "How To" will help viewers tackle their most challenging home projects and possibly, win the keys to their own personal dream home. With some of the most incredible giveaways ever seen in daytime, viewers of THE MARTHA STEWART SHOW can expect the unexpected all pegged to Home Makeover Month. The hour-long daytime series, distributed in national syndication by NBC Universal Domestic Television Distribution, is currently sold in more than 95% of the U.S. for the 2006-2007 TV season. THE MARTHA STEWART SHOW can be seen locally on KONG TV, weekdays at 9:00 a.m.
On her September 12 show, Ms. Stewart will unveil the details of Martha's Ultimate KB Home Giveaway, a uniquely interactive "watch and win sweepstakes," which will award one lucky viewer with a Martha Stewart-designed KB Home. Valued at up to $400,000, the home will be located in one of the Martha Stewart KB Home communities in Cary, North Carolina (outside of Raleigh), or Fairburn, Georgia (outside of Atlanta). To enter the sweepstakes (which runs from September 12 to October 6), viewers will be asked to watch the daytime show to get Martha's daily clue and find the KB Home Key hidden online in a photo-realistic room located on kongtv.com or marthastewart.com. In addition to the home, which will be given away on October 17, THE MARTHA STEWART SHOW will also give three viewers the chance to win a new 2007 Chevrolet Suburban (valued at $51,000 each).
Martha Stewart said: "I am so excited about our home giveaway sweepstakes. We are very proud of our collaboration with KB Home and we're very pleased that one viewer will have the opportunity to enjoy all the things that I believe make a house, a home."
Once on the sweepstakes site, viewers will be able to access a personalized tour of the game with Ms. Stewart, with a chance to execute multiple tasks including turning on the faucets, lifting up pillows and looking underneath vases for the special key. Each day, a new room vignette will appear with a new hiding place for the key. Players on marthastewart.com can also link to kongtv.com to play a "bonus" round of the game. Viewers can also receive additional entries by sending the game link to a friend and by clicking on a link for info about the KB Home communities.
Monday, September 18 marks the official launch of Home Makeover Month, an opportunity for viewers to be inspired by projects, both big and small, that will make a clear difference in their quality of life. Martha's strategies will give viewers the tools they need to be more efficient and organized in the planning of their day-to-day lives. Commenting on the initiative, Ms. Stewart said, "I'm always on the lookout for simple solutions to the challenges of everyday living and I believe our Home Makeover Month will provide viewers will all the information they need to tackle the clutter and the chaos that can get in the way of fulfilling our personal and professional goals."
During Clutter Crisis Week (September 18 ) , Martha focuses on getting viewers organized, providing tips and introducing products that help put order back into our world. One overwhelmed family who can't seem to manage their mess will be given a chance to display their personal clutter chaos and experts from THE MARTHA STEWART SHOW will be on-hand to provide top-notch organizational intervention.
During Home Office Help Week (September 25), Martha will help one family create a new home office and media center plus she'll tell viewers all they need to know about how to keep track of bills, manage digital photos and computer updates, and even Junior's soccer schedule.
Beginning October 2, Martha goes green with segments on how to be more energy efficient and ecologically aware. Experts will be visiting one family whose underlying goal is to save money and the environment in an effort to help "ground" them in the most innovative and advanced ways to save the earth.
Home Makeover Month rounds out with Garages Gone Wild during the week of October 9, a week of shows dedicated to the latest frontier in the nation's organizing craze. Garages across America have been stuffed to the max with clutter from paint to patio furniture so Martha's team of mess managers are stepping in to help one family take control of their lives with bins, bags, shelves, racks and hooks, and tips sure to make their garages the talk of the neighborhood.
Other segments featured this season will focus on some of America's best local talent in numerous categories: Martha's search for America's best cooks puts the focus on local chefs and home cooks who make or bake American classics that have a distinctively regional feel and taste; "People Call Me Martha" puts the spotlight on viewers who are constantly told that their creations are Martha-worthy. Viewers will be asked to send a videotape displaying their best decorations, recipes, crafts and "good things" for a chance to be invited on the show. Plus Martha Stewart Look-alikes, clever kid inventors, and amazing pet tales all featured during the new season of THE MARTHA STEWART SHOW.
In the Seattle area, KONG TV can be seen on cable channel 6 or over the air on channel 16.
KONG TV is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
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