September 20, 2006

WHAS11 Redesigns Web Site to Expand Content and Viewing Options for Consumers and Diversify Advertising Options

Station's Web Leads Local Marketplace with the Most Robust Online Content and Features New Site Allows Users to "Choose My News" on Home Page, Brings More Video Coverage Online, Expands Search Capabilities and Improves Viewing on Wireless Devices

Louisville, KY -- WHAS11, a subsidiary of Belo Corp. (BLC: NYSE), announced today that it has completely redesigned its Web site to bring consumers more immediate, personalized and interactive content online and to offer advertisers a broader mix of advertising options. now stands out as the local online content leader in the Louisville and Kentuckiana area with the most innovative news and information resources available. The expanded site allows users to "Choose My News" to personalize the home page, brings more video coverage online, expands site search and other navigation capabilities, and makes it easier to view content on wireless devices, among other benefits. A cleaner, more organized site design, interactive features and streamlined registration process also improve users' online experience.

"The improvements to give consumers much greater access to the latest news and information online and an unprecedented ability to view the content that's most important to them. Viewers can even build their own newscasts by selecting the video news content and stories they want to see," said WHAS11 President and General Manager Robert Klingle. "These enhancements reflect WHAS11's shared commitment to being the local content providers of choice by delivering news and information to consumers whenever, wherever and however they want to receive it."

WHAS11 viewers can now access more of the station's market-leading news and tap into


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additional information resources at their convenience through via multiple delivery channels ranging from computers to cell phones, PDAs and other wireless devices. Local consumers also benefit from increased access to breaking news stories covered by Belo's other television, newspaper and cable channel media operations in 17 major markets across the nation. Improvements at are being fully integrated with Web site enhancements that are also under way at these media companies.

Additional details about the benefits of the overall site e nhancements follow:

Updated Design, Navigation and Search The new site design allows quick, convenient access to the latest news and information, including at-a-glance weather updates at the top of the page, breaking-news video clips and headline news. A horizontal navigation bar creates more space for news, and the latest metasearch technology empowers users to immediately access all information on the site related to their specific search criteria.

Personalized Content Options Registered members can customize the site's home page and organize topics based on their preferences by using the "Choose My News" option. Users can turn the site into a personalized, one-stop news resource that accesses important local and business news from and national sports and business headlines from other sites, such as and

Dynamic Video Capabilities - New video functionality will allow broadband-enabled consumers to access a wider variety of the latest video news clips through an embedded video player that is prominently featured on the site's home page. Users can also build their own daily newscasts from a list of available clips, arrange them in the order they select, and review an automated listing of the day's most popular videos.

Interactive Features (polls, forums, discussion groups, sourcing) Site users can connect with others in online discussions and provide feedback on news and daily polls. They can also view neighborhood news or hyper-local content, get online updates through e-mail or phone alerts, access search results on topics of interest, find

entertainment updates, see the top-viewed videos or top-read stories, shop online, and


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take daily quizzes.

Streamlined Registration Process Site users can now preview several pages of content, including newsletters and alert features, before being asked to register as a member. The site registration form has also been streamlined from 20 to five information requests.

Improved Wireless Access Capabilities A simplified site view has been developed for smaller, handheld wireless devices to make it easier for users to review news and information. A "sniffer" tool detects when a user is on a wireless device and automatically presents the abbreviated site view.

Innovative Advertising Solutions For advertisers, a broader mix of options has been introduced for promoting their products and services. They include larger ad sizes throughout the site, animated "sliding" billboards at the top of secondary pages, and 15-second video ads on streaming-video news stories. Tracking systems enable advertisers to monitor usage and adjust advertising campaigns to improve their effectiveness.

"We've carefully listened to our customers, advertisers, media professionals and some of the country's most respected online consultants to develop these enhancements," said President and General Manager Robert Klingle. " now incorporates the most robust content and user capabilities available to meet the evolving content needs of individuals throughout our community. We look forward to attracting even more loyal, long-term customers."

"For advertisers, we have introduced several creative ways to deliver their messages that engage consumers in a positive, compelling manner," added Klingle. "By helping advertisers improve their results, we are also ensuring our ability to continue expanding our high-impact news coverage and innovative content programming online."

To develop the site, Belo's Interactive Media group worked closely with professionals at WHAS11 and, other online, news and marketing professionals, and Northwestern University's Media Management Center on market research in 2005-2006.


About Belo

WHAS11and is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.