September 28, 2006
Al Dia Celebrates Its Third Anniversary
Publication Offers North Texas Hispanics the Most In-Depth Local News
DALLAS -- Al Dia, the leading Spanish-language daily newspaper in North Texas, is celebrating its third anniversary on September 29, 2006. "Al Dia has increasingly become part of the daily lives of Dallas-Ft. Worth Hispanics and we look forward to the opportunity of continuing to serve the community," said Gilbert Bailon, publisher and editor of Al Dia. To mark the occasion, Al Dia sponsored or participated in more than twenty events during September and continuing through Hispanic Heritage month, supporting great programs from Mi Escuelita Preschool, an early childhood program that develops learning skills for at-risk children, to the 79th Annual Diez y Seis de Septiembre Festival at the historic Pike Park. Al Dia is also hosting a job fair that creates a personal environment for companies to interact with potential employees at Mountain View College on Thursday, October 12th.
In addition, Al Dia will proudly debut two new television spots, produced by local agency The Creative Exchange, on local Spanish-language television this Friday. They can also be viewed on Al Dia's website at http://www.aldiatx.com/marketing/familia.mov and http://www.aldiatx.com/marketing/staff.mov . The spots combine consumer insights with
Al Dia's strength in providing the most local news including health, education, immigration, and entertainment. The first spot focuses on the relationship and engagement of a local family with the newspaper while the second showcases Al Dia's award-winning editors and staff. Both build on Al Dia's "Most Local. Most Complete. Most Read" positioning .
Al Dia is the most awarded Spanish-language daily newspaper in Texas, with multiple honors from the National Association of Hispanic Publications, National Association of Hispanic Journalists, Newspaper Association of America, Radio Television News Directors Association, National Television Academy, Press Club of Dallas, and the Texas Associated Press Managing Editors . "These prestigious awards are a great credit to our staff who produce a relevant and compelling daily newspaper. Al Dia is also the advertising leader in the market and as more and more businesses see the impact that targeting the booming Hispanic market has on their bottom line, we will continue to grow significantly," said Bailon.
Al Dia, published Monday through Saturday, has the largest audited daily circulation in North Texas. It is the only Spanish-language daily in the market that can deliver to every doorstep via the strong distribution network of The Dallas Morning News, and has thousands of premium distribution points via colorful racks, and inside leading retailers.
Al Dia is published by The Dallas Morning News, as part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
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