October 30, 2006
"News 4 at 10:00 p.m." the Undisputed Winner in the October Book
KMOV's Early Evening Newscasts Also Show Major Ratings Gains While KSDK Declines
St. Louis -- Following KMOV Channel 4's stunning victory in May 2006 weeknights at 10:00PM, "News 4 at 10PM" has added another impressive victory in October 2006. KMOV is the most watched late news Monday through Friday AND Monday through Sunday. In October 2005, "News at 10PM" trailed KSDK by nearly 2 full rating points, and just one year later erased that deficit and then some winning by nearly three-tenths of a point.
KMOV also posted impressive ratings gains in the early evening news block at the expense of their main competition. From 5:00PM through 6:30PM News 4's ratings have jumped 12.5% versus the same time last year. During the same period of time, KSDK's news block has declined 11.5%.
"We have spent the past 12 months focusing a great deal of energy on the quality of the production of our newscasts, " said President and General Manager, Allan Cohen. "I am extraordinarily proud of the work our newsroom produces on a daily basis."
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al D a in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.