PORTLAND, OR -- The November sweeps concluded November 29, and KGW Northwest NewsChannel 8 won the sign-on to sign-off battle for the twenty-eighth consecutive sweeps. The station's position as the area's news leader continued with a growing audience in key time periods.
Weekdays, Northwest NewsChannel 8 is the number one local news at Sunrise, noon, 5, 6, 6:30, and 11 PM. NewsChannel 8's morning news from 5-7 AM surged ahead in the morning news race, increasing its audience by 30% for the two hours over last November. NewsChannel 8's evening newscasts posted growth over last year as well, with the 5 pm growing 5%, the 6 pm growing 14%, and the 6:30 pm growing 18%.
On the weekends, NewsChannel 8 won the mornings, 5 PM, 6:30 PM, and 11 PM on both days. Weekend mornings demonstrated Portlanders' desire for early news as the 6-7 AM hour tripled its audience over last year when other programming aired in the time period.
In the key November election, viewers turned to Northwest NewsChannel 8 for complete coverage of local election results. For the first results at 8 PM, NewsChannel 8 captured more than double the audience of the second-place station as viewers waited for the tally of the gubernatorial race and important ballot measures.
The state's record-breaking month for severe weather demonstrated the expertise of Northwest NewsChannel 8's First Alert Storm Team, and viewers turned to NewsChannel 8 for the most accurate information on the oncoming storms.
"November was filled with some of the worst weather in the market's history.
We're pleased that viewers recognize that they can rely on the NewsChannel 8 First Alert Storm Team to stay in touch with how the weather will impact them and their families." said NewsChannel 8 President and General Manager Paul Fry.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available atwww.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.