December 4, 2006
"News 4 At 10:00 p.m." the Highest-Rated Late News in the Country
All of KMOV's Newscasts Show Major Ratings Gains
ST. LOUIS -- The November ratings are in, and KMOV Channel 4 was THE highest-rated late news in the country with a 16.4 rating.
"News 4 at 10:00PM" beat KSDK by the widest margin more than a decade. In fact, KMOV's news ratings throughout the day were nothing short of phenomenal, with every single newscast growing year-to-year.
Starting in the morning, the new frontline anchor team on "News 4 at 6:00AM," Marc Cox, Virginia Kerr, Matt Chambers and Paul Cook, helped grow the ratings an incredible 42% versus last November. "News 4 at Noon," anchored by Robin Smith, grew 22% and ended up virtually tied for #1.
The ratings growth in our redesigned early evening news block was dramatic. "News 4 at 5:00PM" with Vickie Newton and Larry Conners was up 11%, and KMOV's 6:00PM news anchored by Donna Savarese and Russell Kinsaul grew 21% in just one year.
At 10:00PM, News 4 beat KSDK by 1.2 rating points--the widest margin in many years. In 2006, News 4 at 10pm won 4 of the six rating books.
"2006 has been a very exciting year at KMOV. We have systematically refocused our entire news operation to ensure that we meet our viewers changing needs for information," said President and General Manager, Allan Cohen. "The improvements made to each of our programs are evident to anyone who watches. I am proud to say that, combined with the innovative on-line content we have on kmov.com, News 4 is now THE multi-platform source of news in St. Louis."
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.