December 7, 2006

KVUE Wins Every Newscast during Fall Sweeps, Continues Ratings Dominance

AUSTIN -- The November ratings period is over and KVUE has won every local newscast Monday through Friday, according to Nielsen Media Research. Additionally, KVUE continued its overall rating dominance by winning the sign-on to sign-off ratings battle for both Monday-Sunday and Monday-Friday, and won in prime time ratings competition as well.

KVUE's President and General Manager, Patti C. Smith said, "It's extremely rewarding to have Central Texan viewers continue to turn to KVUE for news and information they can trust. We remain ever mindful of the responsibility that goes with that trust, and will never take that responsibility lightly."

KVUE's "DayBreak" won its time slot for the seventh straight ratings period, nearly doubling its nearest competitor from 6a.m.-7a.m. KVUE's 5pm newscast also won for the eighth straight time, more than doubling the nearest news competitor's audience. "KVUE News at 6" finished first for a fourth straight ratings period, more than doubling its previous margin of victory. Plus, once again, "KVUE News Nightbeat" won the coveted 10pm time period for the sixth time in the last seven ratings periods.

At a time when our competitors are cutting back their weekend news coverage, KVUE continued its' commitment to our viewers and won these time periods as well. Every KVUE weekend newscast won its time period ("DayBreak" Saturday and Sunday, Early News Saturday and Sunday and "Nightbeat" Saturday and Sunday).

"It is an honor to serve the viewers of Central Texas, and we are grateful that they recognize the outstanding work produced each day by the award winning team of journalists at KVUE News. Our viewers trust in KVUE to serve them responsibly and ethically. It is a trust we hold sacred and pledge to continue to uphold," said Frank Volpicella, KVUE News Director.


KVUE is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.