December 27, 2006

KING 5 TV Promotes Ann Sobil to Executive Director of Sales and Marketing

SEATTLE -- Seattle's NBC affiliate and leading television station, KING5 TV announced today the promotion of Ann Sobil to lead sales and marketing efforts for Belo Seattle KING 5, KONG 6/16, Northwest Cable News, Belo Interactive and Weather Plus.

Her new role positions her as a sales and marketing visionary identifying marketplace trends and setting strategy accordingly.

"This is a true testament to Ann's leadership and tenacity," said Ray Heacox, president and general manager of KING5, KONG6/16 and NWCN. "I look forward to working with Ann in creating even greater marketing solutions for our customers," said Heacox.

Sobil joined Belo Seattle in 2005 as director of sales and marketing. She came from KGW-TV, the Belo station in Portland, Oregon where she was local sales manager. In 2003, she was promoted to director of sales and marketing for all the Belo Portland properties, KGW-TV, PAX, Univision and

Sobil's sales and marketing career began in Miami, Florida for Katz-TV and WBFS TV. In 1995, Sobil joined WJCB-TV in Gainesville, Florida as national and regional sales manager and then moved to WFTV-TV, the Cox Broadcasting station in Orlando as an account executive in 1998.

In addition, Jim Rose has been promoted to director of sales for KING 5, KONG 6/16 and Belo Interactive. Rose joined Belo Seattle in 2000 as national sales manager at KONG 6/16.

About Belo

Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al D a in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.