January 2, 2007
KTVB News Group dominates all news day-parts, remaining #1 in the morning, noon, evening and night, at the conclusion of November Sweeps
Boise -- The KTVB News Group and its award-winning newscasts scored big with viewers through the November 2006 Nielsen ratings period. Weekdays at 6am, Today's Morning News reached new heights, generating a 52 household share, representing an 18-percent increase over November 2005. Today's Morning News Saturday Edition registered a large gain as well, posting a 30 share in households, up more than 30-percent over last year.
KTVB continued its long-standing reign of the ratings race with its other newscasts. In households, the News at Noon earned a 37% audience share, the News at Five a 39% audience share, the News at Six a 28% audience share and the News at Ten a 40% audience share.
The November competition also featured a big win for KTVB's live election coverage. Idaho's number one news team produced five and a half hours of live coverage on election night, earning a 16 rating and 32 household share at 9pm.
Bronco Sports were more popular than ever on KTVB. November was highlighted by two hugely successful Saturday football telecasts. For the BSU at San Jose State broadcast on November 11th, KTVB received a 28 household rating and a 64% audience share. A week later, while covering the Broncos versus Utah State game at home, KTVB delivered a 24 household rating and a 63% audience share.
"In spite of slight decreases in NBC primetime, we showed strong competitive growth in local news overall," said KTVB News Group President and General Manager Doug Armstrong. "This is rewarding given our focus and attention to localism. We generated the highest November "in-market" share in 7 years."
KTVB , IDAHO 'S NewsChannel 7 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,400 employees and $1.5 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com.