January 8, 2007
WFAA-TV/DT Opens New Interactive Studio at Dallas' Victory Park in Energetic "Times Square" Atmosphere on January 8
DALLAS -- WFAA is set to open its new Victory Park television studio on Monday, January 8, with a broadcast of morning, noon and early evening newscasts.
"We first announced the construction of this state-of-the-art studio in July 2005," said Kathy Clements, WFAA president and general manager. "Since then, station personnel have been hard at work designing and creating this distinctive, one-of-a-kind media facility. The studio will provide our viewers with an increased level of coverage within the region's most exciting new development in years."
Clements said WFAA's Victory Studio which is surrounded by large, glass windows gives viewers the rare opportunity to "watch television spontaneously morning, noon and night." She also pointed out the Victory facility brings additional depth to the station's existing resources which includes newsrooms in Collin, Denton, Tarrant and Dallas Counties. WFAA plans to broadcast a variety of daily programs and specials from the studio including News 8 Daybreak, Good Morning Texas, the station's noon and 5 p.m. newscasts, as well as Dale Hansen's Sports Special, the Dodge High School Sports Special, Southwest Kia Sportstalk on KFWD (Channel 52) as well as others.
Located at 3030 Olive Street on the northwest corner of Olive and Houston across the street from the new W Hotel, WFAA's Victory Studio features sleek, contemporary sets with architectural connections to the modern industrial look of the Victory area. The facility was created with high definition television in mind and features four high definition studio cameras, 44 plasma and LCD screens, 150 studio lights and eight fiber lines connecting the studio to WFAA's studio on Young Street in downtown Dallas. The Victory studio will also include a "tower camera" mounted on the second floor of the W Hotel focused on the expansive plaza area across the street. Encompassing approximately 4,000 square feet, the studio will be home to a number of WFAA news and production personnel, and will accommodate the needs of reporters from The Dallas Morning News, al dia, Quick and other Belo Corp. companies working on assignments.
"We have existing broadcast facilities inside the American Airlines Center, and now at the epicenter of any action on or around the plaza area," said Clements. "From coverage of significant community activities such as the recent Wellstone Dallas White Rock Marathon, to large scale sporting events including Mavericks and Stars games, the NHL All Star game in January and many more it's an exciting time to be in a special space like Victory."
When WFAA news broadcasts are on the air they will be displayed on a series of massive high definition screens on the Victory plaza, and a huge "portal" screen above the front doors of the station's facility. The screens were recently featured on ABC World News with Charles Gibson when the program originated from downtown Dallas. The studio includes a 100-foot "ticker" that will feature breaking news and information throughout the day and night from WFAA, The Dallas Morning News and ABC News to help keep viewers up to date on everything from news, to sports scores and changing weather conditions. The ticker was constructed by Multi-Media LED which also created the video boards for ABC's Good Morning America studio in New York City's Times Square.
"We will display web elements and video on screens along the perimeter of the studio area in addition to the flow of information on the ticker," said Clements. It's eye-catching, and is a complete information center for the area."
WFAA-TV is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com . For more information on WFAA contact Dave Muscari, vice president/product development at 214-977-6490