February 1, 2007
Belo Companies Raise More Than $10 Million in Cash, Gift and Food Donations During 2006 Holiday Campaigns
DALLAS -- Belo Corp. (NYSE:BLC) announced today that its television stations and newspapers held major holiday-giving campaigns in their local communities that raised nearly $10 million in cash donations, collected almost 600,000 toys and gifts valued at more than $1.6 million, and gathered more than 1.5 million pounds of food. The charitable contributions will benefit nearly 500,000 children and families. Many of the campaigns were supported by printed, televised and online promotional airtime provided by Belo companies valued at more than $3.3 million.
"Our hope is that the holiday campaigns conducted by our operating companies in their communities will have a significant and lasting impact on people's lives," said Dunia Shive president/Media Operations. "Many of these campaigns are well-established traditions in their local areas, with the oldest dating back to 1924."
Belo's 2006 holiday campaigns included the following highlights:
In Dallas/Fort Worth, both The Dallas Morning News and WFAA-TV's annual holiday programs generated strong results. In its 21st year, The Dallas Morning News Charities campaign at The Morning News collected more than $1.75 million with this year's campaign extending to January 31. The program supports 22 agencies that provide food, clothing, shelter and other basic services to the hungry and homeless in North Texas. The newspaper has raised in excess of $17 million since the charity was founded in 1986.
WFAA-TV collected 71,000 toys, valued at greater than $710,000, as part of its 37th annual Santa's Helpers Toy Drive. The toys were distributed to more than 50,000 children in the North Texas area. As part of the campaign, almost $63,000 was raised through online donations to purchase additional toys. Administrative costs related to the campaign were underwritten by campaign sponsors Cadbury Schweppes America's Beverages, Tom Thumb, Don Davis Autogroup, D.R. Horton Homes and several other Dallas-based companies.
KHOU-TV in Houston held The Spirit of Texas Toy Drive sponsored by Randall's, Keller Williams Realty and Casa Ole' restaurants. The campaign collected 42,800 toys and gifts, almost triple the number of toys collected in 2005. The toys were distributed by The Salvation Army to agencies throughout the Houston and Galveston areas.
KING-TV, KONG-TV and NorthWest Cable News in Seattle sponsored "Home Team Harvest" supporting Northwest Harvest Food Bank and collected 200,000 pounds of food and $86,000 in cash in the one-day campaign with U.S. Bank. Additionally, the television stations helped feed almost 250,000 families throughout the holidays by supplying food to 300 programs across Washington. They also partnered with Amgen for the "Jingle Bell Run" benefiting the Arthritis Foundation Pacific Northwest chapter and collected $430,000 from 9,800 participants to fund research benefiting arthritis patients in Washington, Oregon and Alaska.
KTVK and KASW-TV in Phoenix raised $275,000 to help feed Arizona families and collected gifts for more than 50,000 children from cash donations. The television stations joined The Salvation Army in a one-day turkey drive, collecting almost 2,200 turkeys and raising $61,000 for area families. As part of its Annual Christmas Angel program, the stations collected clothes and 147,000 toys for an additional 51,000 children. In partnership with a statewide grocer, KTVK held the Arizona's Family Food Drive collecting in excess of $190,000 for local food banks.
WVEC-TV in Hampton/Norfolk participated in several campaigns throughout the holiday season collecting more than $900,000 in cash and gifts. WVEC helped area schools raise just over $400,000 by encouraging people to buy Entertainment Books from the schools. Also, the television station sponsored "Fantasy Shopping Night", which raised almost $19,000 and worked with BB&T Bank to promote the sale of special plush puppies, which has raised more than $40,000 to date, both to benefit the Children's Hospital of the King's Daughters. WVEC also partnered with Golden Corral restaurants for "Military Appreciation Night" to salute veterans, and raised almost $60,000 and served 11,500 complimentary meals to retired and active duty military for the Disabled American Veterans. WVEC worked with the American Red Cross to sponsor a three-day Jingle Bell Blood Drive which collected approximately 520 pints of blood. Finally, WVEC joined with The Salvation Army and area businesses to collect new clothing valued at $382,000 for 15,000 children.
WHAS-TV in Louisville held its 53rd WHAS Crusade for Children which raised more than $5 million throughout the entire year to support nearly 200 grants for 154 agencies serving thousands of children with special needs in Kentucky and Indiana.
The Press-Enterprise supported the Riverside County Regional Medical Center Foundation's Festival of Trees which raised $408,000 for the hospital's pediatric unit. The company also worked with United Way and Toys for Tots to gather donations. Toiletries were collected for Operation Safehouse, a crisis intervention and support service for youth. Non-perishable food items were gathered for Olivecrest, which provides homes and services for abused children.
The Providence Journal Santa Fund, t he Company's longest running campaign which started in 1924, worked with Hasbro, Inc. to collect $57,000 for 30,000 local children who received toys, hats and mittens. The campaign officially ends on March 31.
A summary of all the holiday campaigns, by market, follows below:
|Belo Media Company|
Community Impact Campaign
Television and Cable News
Collected 71,000 toys that were distributed to more than 35 community service organizations and 50,000 children throughout the four-county Dallas/Fort Worth area as a part of its 37th annual Santa's Helpers Toy Drive. WFAA viewers also donated $63,000 through cash, check and online donations, which was used to purchase additional toys wholesale. Sponsors included Cadbury Schweppes Americas Beverages, Don Davis Auto Group, D.R. Horton America's Builder and Tom Thumb.
The Spirit of Texas Toy Drive collected 42,800 toys and gifts, almost triple the number of toys collected in 2005, which were distributed by The Salvation Army to agencies throughout the Houston and Galveston area. Other major sponsors were Randall's, Keller Williams Realty and Casa Ole' restaurants.
KING-TV, KONG-TV, NorthWest Cable News: Seattle/Tacoma, WA
Held "Home Team Harvest" Food Drive supporting the Northwest Harvest Food Bank. Collected 200,000 pounds of non-perishable food and $86,000 in campaign with U.S. Bank. Helped feed almost 250,000 families throughout the holiday season by supplying food to 300 programs across Washington. Also partnered with Amgen for the Jingle Bell Run benefiting the Arthritis Foundation Pacific NW chapter. Collected $430,000 from 9,800 participants to fund research in Washington, Oregon and Alaska.
Raised more than $250,000 to help feed Arizona families to benefit more than 50,000 children. Joined The Salvation Army in a one-day turkey drive, collecting nearly 2,200 turkeys and raising $61,000 for area families. As part of its Annual Christmas Angel program, the stations collected clothes and 147,000 toys for 51,000 children. In partnership with a statewide grocer, held the Arizona's Family Food Drive collecting $190,000 for local food banks.
The 15th Annual Kids Caring 4 Kids food and toy drive collected 32,600 toys and 238,000 non-perishable food items to benefit 18,000 children and their families in the metro St. Louis area. Each year, the Kids Caring 4 Kids campaign is a joint effort with local retailers, the cooperating school districts of Missouri and Illinois and local entertainment venues. The toys and food collected are distributed throughout the year by Gateway Homeless Services, benefiting more than 40 shelters and non-profit agencies.
The Annual Northwest NewsChannel 8 Great Toy Drive collected 65,000 toys for children in Oregon and Southwest Washington . A record 70 agencies in ten counties received toys to distribute to underprivileged children. P artnered with sponsors Les Schwab Tire Centers and Regence BlueCross BlueShield to provide volunteers. Raised over one million pounds (839,500 meals) of food for the disadvantaged in Oregon and Southwest Washington through the Great Food Drive in partnership with 20 regional food banks.
Partnered with Discovery Place, Children's Theatre and Ashley Furniture for the 9th annual Six to Grow On: Magical Toy Drive. Collected approximately 2,500 toys this year which were donated to The Salvation Army. These toys, valued at more than $24,000, were distributed to area families who were in need. Also ran Project Roadblock, an Ad Council PSA focused on the perils of drunk driving.
Participated in two campaigns: Toys for Tots, with the United States Marine Corps., collected 100,000 toys for 20,000 children. The second campaign, Angel Tree, in partnership with The Salvation Army and Lone Star Enterprises, raised more than $37,000 in cash donations.
Helped area schools raise $400,000 by encouraging people to buy books. Sponsored "Fantasy Shopping Night" to benefit the Children's Hospital of the King's Daughters (CHKD), which raised nearly $19,000. Worked with Golden Corral restaurants for "Military Appreciation Night", raising $59,225 dollars for the Disabled American Veterans and served 11,500 complimentary meals to retired and active duty military. Worked with the American Red Cross to sponsor a three-day Jingle Bell Blood Drive which collected more than 520 pints of blood. Worked with BB&T Bank to promote the sale of special plush puppies, which has raised more than $40,000 to date to benefit the CHKD. Partnered with The Salvation Army and area businesses to collect new clothing valued at $382,000 for 15,000 children.
Spearheaded the "Twelve for the Road" campaign which aims to help curb drunk driving by featuring the favorite non-alcoholic drink recipes of twelve local celebrities. Also supported the Ad Council's anti-drunk driving campaign with PSAs. In its 20th year, continued its commitment to the New Orleans City Park "Christmas in the Oaks" fundraiser by airing event and donation request PSAs. The annual event attracted 70,000 visitors, bringing in $300,000. Supported Lindy's Place, a homeless shelter for women, by airing donation request PSAs.
WHAS Crusade for Children raised more than $5 million throughout the entire year to support 181 grants to 154 agencies serving thousands of children with special needs in Kentucky and Indiana.
Collected and distributed 32,000 coats to children in annual "Coats for Kids" campaign. Also raised $9,500 through partnership with Any Baby Can for the "Be a Star to a Child" campaign to help children with a chronic illness or disabilities. Also built a house in Austin's Colony neighborhood through Habitat for Humanity Home for the Holidays. KVUE promoted Ballet Austin's The Nutcracker raising $140,000 for programs benefiting Georgetown children and youth.
Co-sponsored Tucson Firefighter's "Chili Cook-off" with proceeds going to the Tucson Firefighters' Association's "Adopt a Family" program, raising $51,000 for food, clothes, toys and assistance for 1,100 families. Also co-sponsored Casa de los Ninos Crisis Nursery "Holiday Wish Tree" for individuals to adopt ornaments which represent a clothing article. "Holiday Greetings" extended to viewers through air-time donations by volunteers at 30 area not-for-profits. Aired holiday DUI Awareness campaign on behalf of Ad Council "Project Roadblock" campaign and to Southern Arizona DUI Task Force, MADD-Tucson and Governor's Office of Highway Safety.
Tom's Turkey Drive supported the second Harvest Food Bank, which assists 20 local food pantries in the Inland Northwest area, by pre-packaging 6,500 meals in a two-day period and collecting a record-breaking $50,000 for families. The drive was supported by two major sponsors who provided both airtime support and in-kind donations. Additionally, the Spokane stations helped collect 6,000 gifts valued at $120,000 in "The Tree of Sharing" campaign, sponsored by Westminster Congregational Church that encouraged individuals to purchase gifts for more than 50 area agencies.
Partnered with the U.S. Marine Corps Toys for Tots, Key Bank, Big O Tires, Dairy Queen, Regence BlueShield of Idaho, and Fred Meyer to collect and distribute 72,000 toys to 16,207 children in Southwest Idaho. Through the "Operation Wish Book" campaign, 23,000 new books were collected and distributed. Participated in the Make-a-Wish Polar Bear Challenge that raised more than $45,000 for the Idaho Chapter making it possible to grant nine wishes to terminally ill Idaho children in 2007.
The Dallas Morning News:
The Dallas Morning News Charities campaign has raised almost $1.75 million to date an all-time record for the campaign. It benefits 22 local agencies that serve the hungry and homeless. Since 1986, The Charities has raised more than $17 million.
The Providence Journal: Providence, RI
The Providence Journal Santa Fund , the longest running Company campaign that dates to 1924, worked with Hasbro, Inc. to collect more than $57,000 for 30,000 local children who received toys, hats and mittens. The campaign officially ends on March 31.
Supported the Riverside County Regional Medical Center Foundation's Festival of Trees which raised more than $408,000 for the pediatric unit. Also worked with United Way and Toys for Tots to collect donations for those in need during the holiday season. Toiletry items were collected for Operation Safehouse, a crisis intervention and support service for youth, and collected non-perishable food items for Olivecrest, which provides homes and services for abused children.
Sold a cookbook for the holidays to the general public for cash or food donations to benefit the Community Food Room. Participated in Santa's Helpers and adopted angels from The Salvation Army Angel Tree.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
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