February 2, 2007
Journal Receives Two National Marketing Awards
PROVIDENCE, R.I. -- Two marketing campaigns, created in-house by The Providence Journal's Promotion Department, have been recognized as national award-winning entries in the 2007 Advertising, Circulation and Marketing Excellence (ACME) awards competition sponsored by the Newspaper Association of America.
The Journal's annual scholastic and athletic High School Honor Roll scholarship program was acknowledged as an honorable mention for its creativity, marketing adaptability and association with retail and national advertising partners, Cardi's Furniture and Wendy's. Also distinguished as an honorable mention was the newspaper's fall subscription and sales campaign that incorporated a multi-level sales approach with Web advertising, direct mail pieces and inserts in Cox Communication subscriber bills.
In 2006 and 2004, the Journal's Promotion Department received best of show awards in this same competition for print and online marketing campaigns, and was an International Newspaper Marketing Association award-winner for a campaign promoting the paper's Web site, projo.com.
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