February 5, 2007
WFAA-TV Schedules February Launch of The Gordon Keith Show February 15 on KFWD-TV (Channel 52)
Popular Local Radio Personality Targets Younger Demographics With Innovative Weekly Television Show
DALLAS -- WFAA has announced the premiere of the Gordon Keith Show, set to air locally beginning Thursday, February 15, at 10 p.m. on KFWD-TV (Channel 52), which is co-operated by WFAA, as well as WFAA's digital Xpress 8.2 on Fridays, Saturdays and Sundays also at 10 p.m. The program will also be streamed on WFAA.com.
"We have been working on this project for a good while," said Kathy Clements, WFAA president and general manager. "Gordon is an engaging guy with a terrific sense of humor and a significant local following." Clements said the time slot is designed to connect with a younger demographic at a time when they are available to watch.
Keith is a significant personality in the market. His daily contributions on radio station KTCK ("The Ticket") and regular newspaper columns in Quick are among the most popular in the market. His special brand of wit and his flair for edgy humor are his calling card, and well known to local audiences.
Pop culture, interviews, comedy sketches and a youthful look at Dallas-Fort Worth blend to form what Keith calls a "potent cocktail of a television show" to attract Gen Y viewers to the new show on KFWD. "Remember, it only looks like a talk show," said Keith.
"It's great to be able to create interesting, innovative local programs for the market we have a long history of doing that, and we have put a number of quality resources behind this one," said Clements. "We are proud and maybe just a little squeamish to present the Gordon Keith Show on KFWD," laughed Clements.
Keith will be the executive producer of his weekly program. WFAA's longtime chief director, multiple Emmy Award winner Jerry Cadigan, and Texas Cable News (TXCN) production manager Marc Kravitz will spearhead the project for the station.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com. For more information on WFAA contact Dave Muscari, vice president/product development at 214-977-6490 .