March 1, 2007

WFAA-TV/DT Launches O8SIS An Innovative New Web site Designed for North Texas Women

DALLAS -- You know how great it feels to just kick back and share an evening with the girls? With that in mind, WFAA has introduced a fresh, new information Web site designed specifically for north Texas women.

"It's called," said WFAA president and general manager Kathy Clements," a fun place for women to browse, learn and connect each day. We think it will be a quality touchstone for north Texas women on a variety of fronts."

That's o8sis: it features writers, reporters and contributors from WFAA and other sources including The Dallas Morning News, Quick and more. It is focused on style and beauty, parenting, entertainment, relationships, health, food, shopping and entertainment all with a local flavor.

"O8sis is the brainchild of women (and men) on our staff, with plenty of cool features designed just for the site tons of information and a depth of original content crafted to help simplify, educate and maybe even spice up the day," said Clements.

The Web site launched earlier this week and is available at



WFAA-TV/DT is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at or by contacting Dave Muscari, vice president/product development, at 214-977-6490.