March 1, 2007
KGW and Oregon Food Bank Team Up in Fourth Annual "NewsChannel 8 Great Food Drive"
BELO STATION JOINS WITH TILLAMOOK CHEESE, U.S. BANK, AND NW NATURAL
PORTLAND -- For the fourth year, KGW Northwest NewsChannel 8 is launching a major public service campaign to address the hunger problem in the Northwest, it was announced jointly today by KGW President and General Manager Paul Fry and Oregon Food Bank Executive Director Rachel Bristol.
Throughout the month of March, Northwest NewsChannel 8 and Oregon Food Bank are joining forces to raise one million pounds of food to help fill the shelves of twenty regional food banks and 884 hunger-relief agencies across Oregon and Southwest Washington.
People wishing to participate can donate by visiting www.oregonfoodbank.org. For the first year Tillamook Cheese is participating as the presenting sponsor. As part of the sponsorship, a portion of every purchase of Tillamook® cheese in Oregon and in Clark County, Washington during the month of March will be donated to Oregon Food Bank. Non-perishable food will be accepted at any U.S. Bank branch, the Tillamook Cheese Visitor's Center in Tillamook, Oregon, and at KGW's studio at 1501 SW Jefferson in downtown Portland. For every dollar donated, Oregon Food Bank can collect and distribute six pounds of food worth more than $7.
"Even as many areas of our Northwest economy are beginning to rebound, hunger remains a real issue for far too many people in the Northwest.
NewsChannel 8 wants to help make a difference in the lives of those who need it the most," said Paul Fry, KGW Northwest NewsChannel 8 President and General Manager.
"Hunger remains a huge problem in Oregon and southwest Washington. Each month in our area, nearly 200,000 people -- including 72,000 children --stave off hunger with meals from an emergency food box. Children who are hungry have more trouble learning in school and may face serious, irreversible health problems later in life," states Rachel Bristol, CEO, Oregon Food Bank. "I invite everyone to join the Northwest NewsChannel 8 Great Food Drive and to do what you can to make difference. Your food and fund donations will help people in need in your local community. By working together, we can eliminate hunger and its root causes ...because no one should be hungry."
"No one wants to believe their neighbor, coworker, student, or friend is going hungry, but the reality is that it is a prevalent problem here in Oregon and SW Washington. As a food producer, we at Tillamook Cheese feel it is our responsibility to do what we can to help ease this crucial problem," said Jay Allison, Vice President, Tillamook Cheese. "We hope Northwest residents will join in the Great Food Drive to help in the fight."
NW Natural is also sponsoring the NewsChannel 8 Great Food Drive. The March statements all include directions to information online including ways to give. Mark Dodson, President and CEO, NW Natural, said, "Oregonians who go hungry cannot perform well in their jobs, concentrate in school, or participate in their communities. NW Natural has joined with NewsChannel 8 and Oregon Food Bank in the Great Food Drive in the hopes that there will be a day when there isn't a single family or child in Oregon or Washington worrying about where their next meal will come from."
"Hunger is a prevailing problem throughout our state," says Malia Wasson, President of U.S. Bank. "I encourage everyone to participate in the Great Food Drive by donating cash and/or food at any U.S. Bank branch. Together we can help feed many hungry families in Oregon."
Oregon Food Bank is a nonprofit, charitable organization. It is the hub of a statewide network of nearly 900 hunger-relief agencies serving every county in Oregon as well as Clark County, Washington. Oregon Food Bank recovers food from farms, manufacturers, wholesalers, retailers, individuals and government sources. It then delivers that food to 20 regional food banks across Oregon. Sixteen are independent charitable organizations. OFB directly operates four regional food banks which distribute food weekly to more than 340 food pantries, soup kitchens, shelters, and other programs helping low-income people in Multnomah, Clark, Clackamas, Washington, Harney, Malheur and Tillamook counties. Oregon Food Bank also works to eliminate the root causes of hunger through advocacy and public education.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island.Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.