March 1, 2007
KMOV's Newscasts Show Major Ratings Gains Versus Last Year
News 4 St. Louis Continues to Close the Gap in All Key Newscasts
ST LOUIS -- As the battle for news ratings in St. Louis continues to intensify, every one of KMOV Channel 4's key newscasts successfully closed the gap on its competition.
"News 4 This Morning" showed ratings gains in its third consecutive major book. The program featuring the team of Marc Cox, Virginia Kerr, Matt Chambers and Paul Cook is up 36% versus last year while KSDK is down.
At noon, News 4 is up 21% and finished only two tenths of a point behind KSDK. KMOV's major gains at noon virtually wiped out the lead that KSDK held last year.
"News 4 at 5 p.m." closed the gap versus KSDK significantly in the past year reducing it by nearly half.
Significant growth for News 4 was seen at 6:00 p.m. with 9% surge in spite of Katie Couric's poor showing leading in. Once again the gap separating KMOV and KSDK was reduced by nearly 20%.
The news battle at 10:00PM was fierce this month with KMOV tying KSDK in share and getting edged out in rating by a mere one tenth of point. As a result, KMOV virtually eliminated the considerable lead KSDK had last year at this time. Even so, News 4 continues to have one of the highest rated late newscasts in the country and has THE highest-rated late news at any CBS station.
"The momentum that we've seen continues to build. We're delighted with our growth throughout the broadcast day and are especially pleased that we have virtually eliminated the ratings gap between us and the competition at noon and 10:00 p.m.," said President and General Manager, Allan Cohen. "
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.