PORTLAND, OR -- The February sweeps concluded February 28, and KGW Northwest NewsChannel 8 won the sign-on to sign-off battle for the twenty-ninth consecutive sweeps. The station's position as the area's news leader continued with a growing audience in key time periods.
Weekdays, Northwest NewsChannel 8 is the number one local news 5-7 a.m., at noon, 5, 6, 6:30, and 11 p.m.. Impressively, in addition to being the news leader, NewsChannel 8 increased its audience over last February when the Olympic Games generated high interest in news.
Viewership in the early morning time period continued to grow, with NewsChannel 8 earning an 11% increase over last year. In the evenings, NewsChannel 8's 5 p.m. newscast grew 11% and captured nearly double the audience share of the closest competitor. Northwest NewsChannel 8's 6 p.m. newscast grew13%, and the 6:30 PM grew 7% over last February.
Northwest NewsChannel 8's strength continued throughout the weekends, winning the mornings, 5 p.m., 6:30 p.m., and 11 p.m. on both days.
Severe weather during the month demonstrated the expertise of Northwest NewsChannel 8's First Alert Storm Team, as viewers turned to NewsChannel 8 for the most reliable information on the oncoming storms.
"February brought heavy rains, landslides, and snow. We're pleased that viewers know that they can count on the NewsChannel 8 First Alert Storm Team for accurate forecasting and information to help keep families safe," said NewsChannel 8 President and General Manager Paul Fry.
In the national news race, NewsChannel 8's broadcast of NBC Nightly News with Brian Williams delivered the third highest household share number in the country.
Extending its footprint in new media, NewsChannel 8's website, kgw.com, also increased its page views over 20% from last February.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S.broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available atwww.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.