March 2, 2007
WVEC-TV13 Honored to Be the Most Watched Station
NORFOLK -- WVEC-TV13 is the most watched station in Hampton Roads for local news, according to Nielsen Overnights for February 2007. More viewers are choosing to start their day with 13NEWS DAYBREAK. The 5:00-7:00 a.m. time period is up over last year; specifically, the 5:00 a.m. newscast jumped +13% and the competitive 6:00 AM news hour climbed +16%. 13NEWS AT NOON was once again the most watched mid-day newscast.
"I'm honored that Hampton Roads has once again made WVEC-TV13 the most watched station for local news," said President and General Manager Nick Nicholson. "The vote of confidence from our viewers is gratifying and a testament to the hard work of our team," Nicholson added.
13NEWS AT 5:00, 5:30 and 6:00 p.m. maintain commanding leads over the nearest competitor with each newscast increasing its share of viewership from November '06. Our late news, 13NEWS AT 11:00 p.m., increased its share of viewership by 17% from last November. It became a virtual neck and neck battle for first place. The difference was less than half a rating point. "This news organization would not be what it is without the commitment of the entire staff in getting the story, and getting it right," said Rich Lebenson, News Director, WVEC-TV13. "The fact that Hampton Roads turns to 13NEWS truly inspires us to continually build on this success and deliver what Hampton Roads viewers look for in local news. What a fantastic honor that we are doing it right , on-air, and on-line at WVEC.COM," Lebenson added.
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