March 6, 2007
KVUE Wins Every Major Newscast Again
AUSTIN, TX -- The February ratings period is complete and KVUE has won every major local newscast Monday through Friday, for the second sweeps in a row, according to Nielsen Media Research. KVUE also won the sign-on to sign-off ratings battle for both Monday-Sunday and Monday-Friday.
KVUE's President and General Manager, Patti C. Smith said, "It's an honor to know that our viewers continue to turn to KVUE as their trusted source for news and information. We do not take this trust lightly and remain committed to serving our viewers in
KVUE's "DayBreak" won its time slot for the eighth straight ratings period, nearly doubling its nearest competitor from 6 a.m.-7 a.m. KVUE's 5 p.m. newscast also won for the ninth straight time, more than doubling the nearest news competitor's audience. "KVUE News at 6" finished first for a fifth straight ratings period. Plus, "KVUE News Nightbeat" won the coveted 10 p.m. time period for the seventh time in the last eight ratings periods.
The ratings dominance continued on the weekends, when KVUE, once again, won every head-to-head local newscast ("DayBreak" Saturday and Sunday, Early News Saturday and "Nightbeat" Saturday and Sunday).
KVUE's News Director, Frank Volpicella said, "I am very humbled that our viewers have once again trusted the award winning KVUE News team to provide them with news and information that is important to them. Our dedicated team of journalists is committed to reporting the news accurately, fairly and responsibly each and every day. We are honored that so many people rely on KVUE News as their source of news and information, and we pledge to honor that trust every day."
KVUE-TV is owned by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of