March 27, 2007
KTVB News Group Remains a Dominant #1 in Ratings
BOISE -- The KTVB News Group continued its winning streak against all news competition at the conclusion of the February 2007 Nielsen ratings period. KTVB once again posted commanding leads with all newscasts, demonstrating that more local viewers depend on Idaho's News Channel 7 for news than all other stations in the market combined.
The most significant win was recorded by the News at Five, which delivered a 46-share, up an incredible 15% from February 2006. The strength of the newscast arrived at a critical time. After years of competing against national programs at 5pm, KTVB was challenged in February by a local newscast from the CBS affiliate, and now faces even more competition with the ABC affiliate having launched a local newscast in early March.
Beyond the News at Five, the KTVB News Group earned solid wins in the morning and midday time periods. Today's Morning News averaged a 48-share in households and the News at Noon a 40-share. The evening newscasts swept their time slots as well, with the News at Six averaging a 28-share and the News at Ten a 37-share.
"It's gratifying to see the public rely on KTVB for their local news, sports, and weather. We take this responsibility very seriously," said President and General Manager Doug Armstrong. "KTVB and KTVB.com are collectively the leading source of local news for all Idahoans, reaching more people more often than any other news source."
KTVB, IDAHO'S NewsChannel 7 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,100 employees and $1.6 billion in annual revenues, Belo operates media franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 20television stations (six in the top 15 markets); owns or operates seven cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo operates more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases and corporate communications, is available online at www.belo.com.