BELO STATION JOINED WITH TILLAMOOK CHEESE, U.S. BANK, AND NW NATURAL
PORTLAND - For the fourth year, KGW Northwest NewsChannel 8 raised over one million pounds of food for needy people in Oregon and Southwest Washington.
The final tally reached 1,030,654 pounds.
Throughout the month of March, NewsChannel 8 encouraged viewers to donate food or cash to Oregon Food Bank to help fill the shelves of twenty regional food banks and 884 hunger-relief agencies across Oregon and Southwest Washington. "Through the generosity of our viewers and the tremendous support from our sponsors, over 792,810 meals will reach those who need food assistance," said Paul Fry, Northwest NewsChannel 8 President and General Manager. "We should all be proud to live in a community that shows a commitment to helping those less fortunate."
Sponsor participation was key to the success of the Northwest NewsChannel 8 Great Food Drive by offering several ways by which people could donate. For the first year Tillamook Cheese participated as the presenting sponsor. A portion of every purchase of Tillamook® cheese in Oregon and in Clark County, Washington during the month of March was donated to Oregon Food Bank. Non-perishable food was accepted at any U.S. Bank branch, the Tillamook Cheese Visitor's Center in Tillamook, Oregon, and at KGW's studio in downtown Portland. NW Natural also sponsored the NewsChannel 8 Great Food Drive. The March statements included directions to information online including ways to give. For every dollar donated, Oregon Food Bank can collect and distribute six pounds of food worth more than $7.
Oregon Food Bank is a nonprofit, charitable organization. It is the hub of a statewide network of nearly 900 hunger-relief agencies serving every county in Oregon as well as Clark County, Washington. Oregon Food Bank recovers food from farms, manufacturers, wholesalers, retailers, individuals and government sources. It then delivers that food to 20 regional food banks across Oregon. Sixteen are independent charitable organizations. OFB directly operates four regional food banks which distribute food weekly to more than 340 food pantries, soup kitchens, shelters, and other programs helping low-income people in Multnomah, Clark, Clackamas, Washington, Harney, Malheur and Tillamook counties. Oregon Food Bank also works to eliminate the root causes of hunger through advocacy and public education.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214- 977-6626.