April 10, 2007
Belo's KMOV-TV Receives 2007 NABEF Service To America Partnership Award for Community Service Excellence
DALLAS -- Belo Corp. (NYSE: BLC) announced today that KMOV-TV, the Company's CBS affiliate in St. Louis, has won the National Association of Broadcasters Education Foundation (NABEF) 2007 Service to America Partnership Award, the highest public service honor given in the broadcast television industry. The honor is awarded to television stations that demonstrate an ongoing commitment to public service in their local communities.
KMOV was recognized for its partnership with Variety, the Children's Charity of St. Louis, donating airtime to raise funds for children in the Greater St. Louis region with physical and mental disabilities who need medical equipment, speech equipment and all types of prostheses. Since the partnership began 20 years ago, KMOV's support has been unwavering and has helped raise more than $48 million for the program. In 2006, the partnership was reinvented, and in addition to traditional programming, a two-hour primetime special entitled "For the Love of the Kids" aired. This component was the heart of the entry and helped to generate a record amount of contributions totaling $3.4 million.
The NABEF's Service to America Awards recognize the outstanding innovative and successful partnerships between radio and television broadcasters and organizations working for the improvement of the community. Among the criteria, judges consider the scope, longevity and effectiveness of the partnership. Partners tend to include nonprofits, commercial enterprises, government agencies or a combination of multiple organizations.
"We are thrilled to receive this highly-coveted award from NABEF," said Allan Cohen, KMOV president/General Manager. "It is an honor for the staff and our community partner to be recognized for a program that benefits so many children in St. Louis, and we are committed to this partnership for years to come."
The award marks the sixth Service to America Award earned by Belo television stations since 1998 when NABEF introduced the awards, and the third by KMOV. In 2001, the station won a Service to Children Award for its "Do the Right Thing" program, a partnership with the St. Louis-area police departments that recognizes children for their exemplary actions, and, in 2004, KMOV won a Service to Children Award for its "At the Zoo" program that provides a behind-the-scenes look at what it takes to operate the St. Louis Zoo.
Dunia Shive, Belo's president and chief operating officer, said, "KMOV has had a long-standing commitment to the St. Louis community, and this award is a tribute to their day-to-day dedication. The KMOV team exemplifies the standard of excellence that all Belo television stations share."
KMOV will receive the award at a ceremony in Washington, D.C. on Monday, June 11, 2007.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The
Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.