May 24, 2007
Nearly Half of all News Viewers in Western Washington Watch KING 5
Seattle, WA Seattle/Tacoma's NBC affiliate and number one television station, KING 5 announced today that more viewers watch KING5 News than any other local news in the market. May ratings for all morning, noon, evening and late night newscasts show 48% of news viewers, measured in total ratings points, watch KING 5 News on KING 5 and KONG 6/16. In comparison, KOMO has 25% and KIRO 20% of the news viewers. KING 5's achievement this month marks seven years of number one ratings for the station from sign-on to sign-off. This ratings win comes despite an unusual spike in ratings for Seattle Olympian Apolo Anton Ohno's "Dancing with the Stars" appearance.
KING 5 News wins the Monday through Sunday 11pm news rating with a 6.5 rating and 16 share. KING 5 News wins the Monday through Sunday 10pm prime time news race with a 4.5 rating and 8 share. KING5 News wins the Monday through Friday 5am, 6am, noon, 5-7pm, and all weekend news with margins typically of 50% or more compared to the nearest competitor in each time period.*
"We have an incredible group of quality journalists able to win major awards like our national Edward R. Murrow Award but our real report card comes from the people who choose us over every other local news option," said Ray Heacox, president and general manager of KING 5, KONG 6/16 and NorthWest Cable News (NWCN). ""We strive for excellence and top ratings tell us that consumers appreciate our efforts."
KING 5 is also the leader in locally produced entertainment shows such as "Evening Magazine", "Gardening with Ciscoe," and "Northwest Backroads." This May, "Evening Magazine" beats the other entertainment magazine shows in access (Monday through Friday 7-8pm). In fact, it captured the third highest rating among the 14 programs during that time.
KING 5 also provides news coverage for NWCN, the regional cable news network with a typical weekly reach of more than 20% of regional viewers. The 24-hour news channel, headquartered in Seattle typically beats CNN Headline News and is a frequent first choice for breaking news in the Northwest.
* In the Seattle/Tacoma DMA, one rating point equals 17,245 homes and share represents what percent of households watching television are watching a particular channel.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.