May 30, 2007

KVUE continues to dominate Austin ratings.

Austin, TX At any given time during the broadcast day, almost 8,000 more homes in Austin were tuned to KVUE than any other broadcast station according to Nielsen Media Research during the May ratings period.

"The staff at KVUE is honored to be recognized as "Austin's News Station" and will continue to work towards meeting our viewers' expectations of excellence. We remain honored to have earned the trust of our viewers, and will continue to work to earn their trust on a daily basis," KVUE's President and General Manager, Patti C. Smith, states.

KVUE News maintained its reign in Austin, coming in #1 every newscast Monday through Friday. KVUE's "Daybreak" at 5am won its slot with a 1.9 rating. "Daybreak" at 6am won its sixth straight ratings period with a 3.4 rating. Three times the audience watched KVUE's 5pm newscast than the closest competing local newscast, earning it a 6.9 rating. Following the trend, the 6pm newscast was a full two ratings points above the rest, continuing to grow and dominate the time period for the third straight book. KVUE News at 10pm won the coveted time slot, finishing with an 8.2.

"Weekend Daybreak", both Saturday and Sunday, continued as #1 in the market, earning a 2.6 and 2.1, respectively. KVUE's Sunday 5:30pm newscast regained its lead position with a 5.1 rating.

Frank Volpicella, KVUE-TV News Director said, "I am honored to learn that the viewers of Austin and central Texas have once again chosen KVUE News as their primary source of news and information. KVUE News consists of a dedicated team of journalists who work diligently every day to report the news in a fair, accurate, and balanced manner. It is rewarding to know that our viewers trust us, making KVUE News the most watched news station in central Texas."

Six of the top 10 primetime network programs aired on KVUE, an ABC affiliate station, including "Grey's Anatomy", "Desperate Housewives", "Dancing with Stars", "Dancing with the Stars-The Results", "Lost" and "Brothers & Sisters". "ABC World News with Charles Gibson" also dominated the evening network news with a 7.6 rating, almost 3 points above the closest competing network newscast in the Austin area. "Nightline" beat both "The Tonight Show with Jay Leno" and "The Late Show with David Letterman" during its time slot.

KVUE is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at

Mark Willenborg
Creative Services Director
(512) 459-2025