June 21, 2007
KTVB News Group Scores Major Wins in May Ratings
Boise, ID The KTVB News Group posted an impressive first place finish in the May 2007 Nielsen rating period. Long established as the number one rated local news operation in Idaho, KTVB posted jumbo victories in every news day-part.
KTVB widened its lead by large margins in the morning, at 5pm and at 10pm. The audience for Today's Morning News increased 18.6% over last May, climbing to a 51 household share. NBC's Today Show, which follows the morning news, posted a dramatic increase in viewership as well, scaling from a 35 to 51 household share between 7 and 9am.
The News at Five, after clinching a record-breaking 46 household share for KTVB in February, ascended to an historical 51 share in households, up 23% from a year ago. This success was achieved as the station's competitors added and expanded newscasts in the early evening.
"Our staff works hard to serve the public with straight-forward non-sensational journalism. This result means the public notices and appreciates our efforts"; said Doug Armstrong, President and General Manager of the KTVB News Group.
Rounding out the impressive news sweep for KTVB, the News at Ten increased its audience by 21%, posting a 40 household share.
KTVB, IDAHO'S NewsChannel 7 is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.