June 27, 2007
KING 5 Wins Three Silvers at Promax/BDA International Conference in New York
Seattle,WA - KING 5, Seattle /Tacoma's NBC affiliate and number one television station, announced today that it won three silver awards at the 52nd annual Promax/BDA International Conference in New York. KING 5 was the only broadcast station from the Northwest among the Promax North America award winners.
Promax is the association that honors promotion and marketing executives in the electronic media. KING 5 won awards in the categories of Broadcast Television Station TV- Promotion Website, Broadcast Television Station- Consumer Promotion Campaign and Broadcast Networks- On-Air Sales Promotion.
Winners included Enrico Benjamin who produced the "Always On" promotion on KING5.com; The "Olympic Home Team" won for its packaged giveaway for families of Western Washington Olympic athletes at the 2006 Torino Winter Olympics; and The Great M aggie Getaway , an Evening M agazine promotion that awards 6 winners a trip on the show's sea plane to various destinations in the Northwest won for on-air promotion.
"It's truly a team effort when it comes to keeping KING 5 at the top of our viewers' minds," said Ray Heacox, president and general manager of KING 5, KONG 6/16, NorthWest Cable News and Weather Plus. "Through our on- and off-air promotions, KING 5 marketing and creative services develops award-winning promotions to generate awareness of the KING 5 brand."
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U. S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and more than $1.6 billion in annual revenues, Belo operates in some of America 's most dynamic markets in Texas , the Northwest, the Southwest, the M id-Atlantic and Rhode Island . Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas M orning News , The Providence Journal , The Press-Enterprise ( Riverside , CA ) and the Denton Record-Chronicle ( Denton , TX ). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside . Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.