July 6, 2007
The Press-Enterprise Announces New Vice President of Advertising
RIVERSIDE -- The Press-Enterprise Company is proud to announce that Ken Nelson has been named vice president of advertising by Ron Redfern, publisher and CEO. Nelson will be responsible for driving the company's multi-media strategy for revenue growth through its extensive portfolio of media products, including events and niche products. Nelson will also manage and direct the company's sales team to execute multi-media sales strategies.
Commenting on Nelson's extensive print and interactive media background, Redfern notes, "Ken's reputation and solid track record of leadership as a professional sales executive and his demonstrated success in building high performance sales teams fits perfectly with the P-E's vision."
"I welcome the opportunity to contribute to the success of the company and most of all to our customers' success," said Nelson. "The Press-Enterprise has established an impressive brand and an excellent performance record in the Inland Empire, and I look forward to helping it serve the region's dynamic business community."
Nelson, slated to take his new post in August, succeeds Sue Barry, who announced her retirement earlier in the year and departed in June. Most recently Vice President of Advertising for The Ventura County Star, Nelson has held several key advertising management positions at The Orange County Register.
About the Press-Enterprise Company
The Press-Enterprise Company, a Riverside-based subsidiary of Belo Corp., is a multimedia company serving Inland Southern California. The Company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 178,000 Sunday circulation; PE.com, the region's largest local online website; and, more than forty micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa and El D, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and, the advertising publications PE.homes, PE.cars, PE.jobs, PE.wow and Savings Express.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.