July 27, 2007

WWL-TV Dominates Press Club Awards and Nielsen Ratings

New Orleans, LA - As New Orleans recovers from Hurricane Katrina, WWL-TV continues to be the station locals turn to for the latest news, sports and weather. Channel 4 has recently been recognized for both excellence in journalism and enduring viewer loyalty.

At the 49th Annual Press Club of New Orleans Journalism Awards, WWL-TV took home 37 honors. Channel 4 received 14 first place awards more than any other local TV station - including recognition in the categories of Investigative, General News, Deadline News, Deadline Photo, Feature Photo, Sports Action Photo, Sports Feature, Best Sports Show, Documentary, Documentary Photo, and Internet Feature. This is in addition to 11 honors the newsroom won at the Associated Press Awards, just weeks earlier.

Also, in the first release of Nielsen ratings since 2005, WWL-TV has dominated its competition.

Channel 4's "Eyewitness Morning News" from 6-7AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, posted a 9.4 HH rating and captured 25% of all morning viewers. Perhaps even more impressive, two hours of the show outperformed each of its competitors' 5, 6 and 10PM newscasts.

At noon, Paulsen earned an impressive 15.4 HH rating, amassing over one-third of all viewers in the New Orleans DMA, making it the highest-rated show in the market.

Channel 4's "Eyewitness News at Five" also posted a remarkable 14.8 HH rating. Legendary co-anchors Angela Hill and Dennis Woltering's early evening newscast beat the household rating of all of the 5PM news competitors combined - WVUE (5.7), WDSU (5.3), and WGNO (2.3).

Hill and Woltering also commanded the market's 6PM news slot, where Channel 4's 13.9 HH rating outperformed the combined efforts of both WDSU (5.2) and ABC affiliate WGNO (2.6).

At 10PM, anchors Mike Hoss and Lucy Bustamante won the market's late news crown with a 13.1 HH rating for "Eyewitness News NightWatch", almost doubling its CBS lead in.

By dedicating more resources and covering events in more detail than their competition, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (July 5, 2007 to July 23, 2007)

About Belo
WWL-TV is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.