August  2, 2007
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<B>KGW Northwest NewsChannel 8 Wins Thirty-First Consecutive Sweeps</B>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><place w:st="on" /><city w:st="on" /><span style="FONT-SIZE: 10pt">PORTLAND</span></city /><span style="FONT-SIZE: 10pt">, <state w:st="on" />OR -</state /></span></place /><span style="FONT-SIZE: 10pt"> The July sweeps concluded August 1, and KGW Northwest NewsChannel 8 won the sign-on to sign-off battle for the thirty-first consecutive sweeps. The station continued to demonstrate its position as the area's news leader. </span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">Weekdays, Northwest NewsChannel 8 is the number one local news at noon, 5, 6, 6:30, and 11 p.m..<span style="mso-spacerun: yes"> </span>NewsChannel 8's 5 p.m. news, the newscast of record, holds a 38 percent advantage in share over its closest competitor, and in the late news time period, NewsChannel 8 at 11 holds a 20 percent lead. </span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">The expansion of NewsChannel 8 at <city w:st="on" /><place w:st="on" />Sunrise</place /></city /> to a 4:30 a.m. start doubled the audience in the early morning half-hour over last July, capturing the growing appetite for news in the early morning hours. </span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">NBC Nightly News with Brian Williams continued as the number one national newscast in <city w:st="on" />Portland</city /> and southwest <state w:st="on" /><place w:st="on" />Washington</place /></state />. </span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><place w:st="on" /><span style="FONT-SIZE: 10pt">Northwest NewsChannel</span></place /><span style="FONT-SIZE: 10pt"> 8's strength continued throughout the weekends, winning every newscast on both days. The morning newscasts commanded a 50 percent </span><span style="FONT-SIZE: 10pt">advantage in share over the closest competitor in the 7-9 a.m. block.<span style="mso-spacerun: yes"> </span></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt">&quot;It's an honor that viewers trust us for their news and information,&quot; said Northwest NewsChannel 8 President and General Manager DJ Wilson. &quot;The deep commitment to the community by our entire news gathering operation; NewsChannel 8, kgw.com, and Northwest Cable News, is unwavering.</span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-SIZE: 10pt"></span></p><p /><p /><p /><p /><p /><p /><p />