September 25, 2007
Channel 11 Names Lisa Trapani Shumate Director of Marketing
Houston, TX KHOU is pleased to announce the promotion of Lisa Trapani Shumate from Marketing Manager to Director of Marketing.
In her new role, Lisa will be responsible for the management the station's community affairs/marketing, public relations and client sponsored station initiatives.
Shumate has been a member of the Belo family for five years, having served as Executive Director of Belo Marketing Solutions in Dallas from 2002 2005. Prior to joining Belo, she held several positions with KTRK-TV/ABC 13 including Manager of Marketing and Special Projects, News Anchor and Program Host of "Good Morning Houston".
"We are so pleased to have an individual of Lisa's caliber on our staff. Her passion, experience and energy make her an exceptional choice for this position," says Susan McEldoon, Vice President and Station Manager. "She understands the local community, the importance of the local news product, and Channel 11's long tradition of providing community service to the Houston marketplace."
Shumate holds a BA in Communications from Loyola University. She is the recipient of numerous awards and recognitions for her work on a variety of public affairs programs and documentaries including a 2002 Suncoast Regional Emmy, a 1998 AWRT Gracie Award, 1996 Silver Spur Award, 1996 Texas Association Press.
KHOU-TV is part of Belo Corp. one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6626.