October 25, 2007

KING 5 updates Breast Cancer: Winning the Battle

2006 National Clarion Award Winner Examines High Breast Cancer Rate in Washington State, Explores Lives of Cancer Survivors

October is Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, KING 5 is updating its award-winning HealthLink Special, Breast Cancer: Winning the Battle with Jean Enersen. The show airs this Sunday, October 28 at 7:00 p.m. The one-hour program explores the lives of mothers, daughters, sisters and friends, some of whom live in the public eye, some of whom are using their experience to bring more public attention to the disease.

Enersen's reporting explores the promise of early detection and sophisticated new treatments in helping to control and often cure the disease. She also reports on how medical experts are helping cancer patients live longer and healthier than the national average even though Washington State has the highest rate of breast cancer in the country.

"Re-airing this award-winning program is part of the KING 5 commitment to year-round health reporting," said Pat Costello, vice president/station manager of KING 5, KONG 6/16 and NWCN. "While October is Breast Cancer Awareness Month, prevention and early detection is a year-round issue."

Breast Cancer: Winning the Battle will feature the latest cancer fighting breakthroughs along with new technology that's detecting breast cancer early. An update on a new breast cancer vaccine being developed here in Seattle will be given. Other topics included are family history, the discovery of the breast cancer gene and ways women can dramatically lower their risk of breast cancer.

The special will also profile cancer survivors who are winning their battles against cancer. In a candid one-on-one interview with Jean Enersen, Governor Christine Gregoire reveals how running for Governor resulted in the early detection of her cancer.

Another cancer survivor explains how she's turning her ordeal into a party a "check your boobies" party. Similar to a book club, women are encouraged to get together to talk. However, they are not talking about the latest best seller, instead it's breast cancer prevention. Jean Enersen will also sit down with C.J. Taylor, a breast cancer survivor now fighting ovarian cancer. Taylor, who built the local chapter of the Komen Foundation into a multi-million dollar fund raising organization, reveals how she never expected to live past the age of forty due to her family history.

Breast Cancer: Winning the Battle, airing on KING 5 on Sunday October 28 at 7:00 p.m., will re-air on NorthWest Cable News on Sunday October 28 at 10:00 p.m. and on KONG 6/16 on Sunday, November 4 at 7:00 p.m.