December 7, 2007
KING 5 Goes to 12-0
Station's Newscasts are Most Watched for 12 Straight Years
SEATTLE, WA -- It is a streak that any team would envy. Seattle's Home Team, KING 5 TV, just completed its 12th consecutive year as Western Washington's most watched news leader.
In the just-ended November sweeps period, Seattle-Tacoma's NBC affiliate is the ratings champion for its weekday 5am, 6am, Noon, 5pm, 6:30pm, and 11pm newscasts. The perennial news leader has nearly twice the number of viewers as its nearest competitor in morning and early evening newscasts. KING 5 News also finished first in the key demographic most coveted by advertisers in weekday newscasts; Adults aged 25-54 and Woman 25-54.
Dr. Phil and Oprah remain the highest rated early afternoon programs, and Evening Magazine finished 2nd in its time period in key demographics, continuing its track-record as one of the most successful locally produced news magazines in the country.
"Over the years viewers continue to turn to our news and programming because they know they can count on our coverage," said Ray Heacox, president and general manager of KING 5, KONG 6/16 and NWCN. "We are honored that viewers overwhelmingly make us their first choice."
The Seattle-Tacoma DMA switched measurements to Nielsen's Local People Meters (LPM's) officially in October 2007. LPM's provide media entities with daily demographic ratings and a more accurate picture of the television habits of the market.
The change makes demographic ratings continually available. In the past such information was only available in traditional ratings periods (sweeps).
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,000 employees and approximately $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates six cable news stations and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.