December 6, 2007
KVUE Dominates Austin Television Ratings Again
Austin, TX -- More homes in Austin tuned to KVUE in November than any other broadcast station according to Nielsen Media Research.
KVUE News maintained its dominance in Austin, coming in #1 in every major newscast Monday through Friday. KVUE's "Daybreak" at 6am won its slot for the seventh straight ratings period with a 3.0 rating. KVUE's 5pm newscast doubled the ratings of the closest local competing newscast, earning it a 6.7 rating. The 6pm newscast also won for the fourth straight time with a 6.3 rating and KVUE News Nightbeat (at 10pm) won its coveted time slot again by finishing with a 6.9 rating.
"It's extremely rewarding to have Central Texan viewers continue to turn to KVUE for news and information they can trust," said KVUE's President and General Manager, Patti C. Smith. "We remain ever mindful of the responsibility that goes with that trust, and will never take that responsibility lightly."
"Weekend Daybreak", on Saturday and Sunday, both continued as #1 in the market, with each earning a 2.6 rating. KVUE's Saturday 6pm newscast captured the lead position with a 7.1 rating. Plus, KVUE's Sunday 10pm newscast continued as Austin's #1 late news on Sundays with an 8.6 rating.
Frank Volpicella, KVUE-TV News Director said, "We are once again honored that the viewers of Central Texas have put their trust in KVUE as their primary source of local news in the Austin market. The journalists at KVUE News are dedicated to responsible and ethical news coverage. That's why KVUE News is one of the most honored news stations in the country. We take our responsibility as public servants seriously, and we work hard every day to earn the trust of our viewers."
Eight of the top 10 primetime network programs aired on KVUE, including "Desperate Housewives", "Grey's Anatomy", "Dancing with Stars", "Brothers & Sisters", "Dancing with the Stars-The Results", "Extreme Makeover: Home Edition", "The Bachelor", and "Samantha Who?" Once again, "Nightline" beat both "The Tonight Show with Jay Leno" and "The Late Show with David Letterman" during its time slot.
KVUE is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,000 employees and approximately $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates six cable news stations and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.