February 29, 2008

KGW NewsChannel 8 and Oregon Food Bank Launch Fifth Annual "NewsChannel 8 Great Food Drive"

Belo Station Joins With Tillamook Cheese and U.S. Bank

PORTLAND -- For the fifth year, KGW NewsChannel 8 is launching its major public service campaign to address the hunger problem in the Northwest, it was announced jointly today by KGW President and General Manager DJ Wilson and Oregon Food Bank Executive Director Rachel Bristol.

Throughout the month of March, NewsChannel 8 and Oregon Food Bank are striving to raise one million pounds of food to help supply twenty regional food banks and 919 hunger-relief agencies across Oregon and Southwest Washington.

People wishing to participate can donate by visiting www.oregonfoodbank.org. For the second year Tillamook Cheese is participating as the presenting sponsor. As part of the sponsorship, a portion of every purchase of Tillamook® cheese in Oregon and Clark County, Washington during the month of March will be donated to Oregon Food Bank. Non-perishable food will be accepted at any U.S. Bank branch, the Tillamook Cheese Visitor's Center in Tillamook, Oregon, and at KGW's studio at 1501 SW Jefferson in downtown Portland. For every dollar donated, Oregon Food Bank can collect and distribute six pounds of food worth more than $7.

"For far too many Northwest families, hunger remains a daily problem. KGW NewsChannel 8 is committed to helping those who need it the most," said DJ Wilson, KGW NewsChannel 8 President and General Manager.

"Families all across Oregon are facing hunger every day," says Malia Wasson, President of U.S. Bank. "We believe that when people work together, great things happen. Through Oregon Food Bank we can make a difference. I encourage everyone to participate in the Great Food Drive by donating cash and/or food at any U.S. Bank branch."

"No one wants to believe their neighbor, coworker, student or friend is going hungry, but the reality is that each month in Oregon and SW Washington nearly 200,000 men, women and children go hungry," said Jay Allison, Vice President, Tillamook Cheese. "As a food producer, we at Tillamook Cheese feel it is our responsibility to do what we can to help in the fight, and we hope Northwest residents will join us to support the Great Food Drive."

"In our area of such great abundance, hunger remains high. Close to 200,000 people in Oregon and Clark County eat meals from an emergency food box every month. Worse yet, 37 percent are children," said Rachel Bristol, CEO of Oregon Food Bank. "I invite everyone to join the KGW NewsChannel 8 Great Food Drive and to do what you can to make a difference in the lives of people in your community who are hungry. Your food and fund donations will help people in need in your local community. By working together, we can eliminate hunger and its root causes because no one should be hungry."

Oregon Food Bank is a nonprofit, charitable organization. It is the hub of a statewide network of 919 hunger-relief agencies serving every county in Oregon as well as Clark County, Washington. Oregon Food Bank recovers food from farms, manufacturers, wholesalers, retailers, individuals and government sources. It then delivers that food to 20 regional food banks across Oregon. Sixteen are independent charitable organizations. OFB directly operates four regional food banks which distribute food weekly to more than 340 food pantries, soup kitchens, shelters, and other programs helping low-income people in Multnomah, Clark, Clackamas, Washington, Harney, Malheur and Tillamook counties. Oregon Food Bank also works to eliminate the root causes of hunger through advocacy and public education.