February 29, 2008

WWL-TV Wins February Sweeps

New Orleans -- During the February 2008 sweeps ratings period, WWL-TV has again won the sign-on to sign-off battle according to Nielsen Media Research. This nationally-acclaimed station has led in the TV rankings for over three decades, and this was only the third ratings period since Hurricane Katrina.

Channel 4's "Eyewitness Morning News" from 7-9AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen increased to an 11 rating, capturing 25% of all morning viewers. Paulsen also showed a ratings increase over the last sweeps period, with the #1 rated noon news in the market; the program more than doubles the audience of all its midday competitors - combined.

Legendary co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at Five" was the most-watched program in its time period, also more than doubling the audience of its closest competitor. Hill and Woltering again led in the 6PM news slot, where Channel 4 garnered a 62% share of news viewers.

At 10PM, anchors Mike Hoss and Lucy Bustamante won the market's late news crown, with a 42% share of news viewers watching "Eyewitness News Nightwatch". This was a 6 point ratings increase coming out of CBS' prime programming.

WWL News Director Chris Slaughter has attributed the ratings success to an aggressive combination of breaking news, human interest and investigative pieces. "Our staff has a very good idea of what's important to our viewers, and we strive everyday to cover news that's has an impact and is also interesting."

By dedicating more resources and covering events in more detail, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (April 31, 2008 to February 27, 2008)