April 11, 2008
Fifth Annual "KGW NewsChannel 8 Great Food Drive" Raises Over One Million Pounds of Food
Belo Station Joined with Tillamook Cheese and U.S. Bank
PORTLAND, OR -- In its fifth year of mobilizing the community, KGW NewsChannel 8's Great Food Drive raised more than 1.1 million pounds of food for needy families in Oregon and southwest Washington. The tally exceeded the drive's goal of over 100,000 pounds.
Throughout the month of March, KGW NewsChannel 8 viewers were asked to donate food or cash to benefit Oregon Food Bank. Oregon Food Bank supplies twenty regional food banks and 919 hunger-relief agencies across Oregon and Southwest Washington.
Business partnerships helped ensure the drive's success. Presenting sponsor Tillamook Cheese donated a portion of every purchase of Tillamook® cheese in Oregon and Clark County, Washington during the month of March to Oregon Food Bank. In addition, non-perishable food was accepted at the Tillamook Cheese Visitor's Center in Tillamook, Oregon and at any U.S. Bank branch. Food donations were also collected at KGW's studio in downtown Portland. Cash donations were accepted at all U.S. Bank locations.
"We are so grateful for the response of the community to this great need," said DJ Wilson, KGW NewsChannel 8 President and General Manager. "We should all be proud to live in a place where so many are willing to help those less fortunate."
Oregon Food Bank is a nonprofit, charitable organization. It is the hub of a statewide network of 919 hunger-relief agencies serving every county in Oregon as well as Clark County, Washington. Oregon Food Bank recovers food from farms, manufacturers, wholesalers, retailers, individuals and government sources. It then delivers that food to 20 regional food banks across Oregon. Sixteen are independent charitable organizations. OFB directly operates four regional food banks which distribute food weekly to more than 340 food pantries, soup kitchens, shelters, and other programs helping low-income people in Multnomah, Clark, Clackamas, Washington, Harney, Malheur and Tillamook counties. Oregon Food Bank also works to eliminate the root causes of hunger through advocacy and public education.
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates reaching more than 14 percent of U.S. television households, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; eight George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has leveraged its local television assets to create regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications at 214-977-6835.