April 21, 2008

WCNC.com Achieves Record Traffic Growth

Unprecedented traffic seen on WCNC.com

CHARLOTTE, N.C. -- WCNC.com achieved record traffic growth in the first quarter of 2008 vs. first quarter 2006 in several key performance indicators. Average monthly unique visitors were up 233 percent year-over-year, page views were up 143 percent and time spent per visit was up nearly 21 percent.

All areas of the site saw increased traffic in the last two years. From breaking news, weather and traffic coverage to sports, entertainment and video usage, the people of the greater Charlotte region connected in record numbers with the award-winning WCNC news and entertainment brand. The growing audience also connected with several newly launched products and services on WCNC.com. CarolinasCarSale, On-Time Traffic and WCNC Mobile were quickly embraced by residents in the Carolinas.

The partnership with CarolinaHuddle.com, the largest Panthers fan web site and renewed emphasis on search engine optimization also pushed record overall online traffic growth.

"The dramatic growth of WCNC.com exemplifies our commitment to deliver breaking news, information and products that best serve the people of the greater Charlotte region," said Tim Morrissey, president and general manager of WCNC.