May 22, 2008

WCNC-TV Shows Strong Growth in Local News Viewers in May

WCNC-TV, Charlotte's NBC affiliate continued its surge up the rankings in the May 2008 Sweep with strong ratings performances by its newscasts throughout the day. The charge was led by WCNC's 11PM News which earned its best rating in the past year.

"We are very pleased with the May ratings results", said Executive News Director Mary Alvarez. "With our continued growth, it's evident viewers trust our experienced news team with Sonja Gantt and Dave Wagner."

Building upon February 2008's record performance, WCNC's early morning newscasts at 5 a.m. and 6 a.m., featuring anchors Jeff Campbell and Colleen Odegaard along with popular weather forecaster Larry Sprinkle, continued to gain ground on competitors WBTV and WSOC.

WCNC's 11AM News capitalized on the strong performance of the Today Show, growing its viewership by 30% versus a year ago more than any other Midday News in the market. WCNC News at 11AM earned a 3.0 household rating in May 2008, setting a new record for viewership in a May Sweep.

WCNC's early evening newscasts also performed well in May 2008. WCNC's 4:30PM News, anchored by Bobby Sisk, grew its audience by 9% versus a year ago. Meanwhile, the team of anchors Sonja Gantt and Dave Wagner, meteorologist Brad Panovich, and Sports Director Greg Bailey, continued to gain ground on WBTV and WSOC at 5:00 p.m. and 5:30 p.m.

President and General Manager Tim Morrissey says "I'm delighted that the people of Charlotte are turning to us in increasing numbers. It's a compliment to the hard work and dedication of our staff who deliver high quality journalism daily."

WCNC also continued its long-running dominance of weekend morning news with another victory on Sunday morning. WCNC News at 8AM on Sunday was the #1 Sunday morning newscast for the 66th straight ratings period.

WCNC TV is part of Belo Corp., one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions.