May 22, 2008
WFAA-TV/DT Sweeps Major Local News Races in May 2008 Rating Period Remaining the Most Watched Station in Dallas/Fort Worth
Dallas, Texas -- WFAA scored a "grand slam" winning every Monday through Friday mornings, Noon, 5, 6 and 10 p.m. newscasts in both households and 25-54 adult demographics during May sweeps. May marks the sixth sweeps period in a row, and the sixteenth consecutive month that WFAA has won the 10 p.m. news battle and other key races, again emerging from sweeps as Dallas-Fort Worth's most watched station.
"This was a clear home run," said the station's president and general manager, Mike Devlin. "While we know viewership is measured daily, and that ratings are a 52-week race, it is gratifying that viewers overwhelmingly chose WFAA as their choice for local news in May, and that the station continues to dominate the market at 10 p.m."
The News 8 Update at 10 p.m. more than doubled KDFW (FOX), and beat KTVT (CBS) by 24.3% and KXAS (NBC) by nearly 50% in May household ratings. WFAA again doubled KTVT in both women 18-49 and 25-54 demographics, and beat both KXAS and KDFW in all key male, female and adult demographic categories. "With more than 200 choices available to viewers at 10 p.m., WFAA still has the largest share of audience," said Devlin. "That is quite a significant statistic."
May marks the sixteenth consecutive month that WFAA has won the late news. As sweeps end, the station is again the clear market leader at 10 p.m. logging a 9.2 rating and 16 share which easily beat all of the other late local newscasts. According to Nielsen, one household rating point in the D-FW market equals 24,356 homes.
News 8 Daybreak from 5-7 a.m. experienced continued success both in terms of households and demographics. Since last May sweeps, WFAA's 6 a.m. news broadcast has been number one among women 25-54 for 9 out of 12 months. From 5-6 a.m., WFAA is again the D-FW market leader in households, as well as in all major female demographic categories. News 8 Daybreak at 5-6 a.m. has won the women 25-54 demographic for the 11th book in a row.
"News 8 Daybreak anchor Cynthia Izaguirre has done well connecting with morning viewers," said Devlin. "Cynthia, along with Alexa Conomos' traffic and Greg Fields' weather reports continues to attract viewers. We are proud of the gains we are making with our morning news coverage."
News 8 Midday won the battle among local noon news programs, and remains the market leader in household and adult demographics.
The early evening local and network news on WFAA won the 5-6:30 p.m. time slots. "Few markets have dominated the early evening newscasts the way WFAA's 5 and 6 p.m. local newscasts have for more than two decades now," added Devlin. News 8 at 5 p.m. won the time period for the twenty-first consecutive May sweeps, and swept all demographic categories. ABC World News with Charles Gibson won the network news time slot in D-FW. The market leading News 8 at 6 p.m. also dominated the time slot for the twenty-first consecutive May sweeps with a 6 household rating and a 13 share, a 46% advantage over the nearest competitor.
WFAA is a subsidiary of Belo Corp., one of the nation's largest pure-play, publicly traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates reaching more than 14 percent of U.S. television households, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has leveraged its local television assets to create regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development, at 214.977.6490.