May 23, 2008

WWL-TV Rated #1 in Nation

New Orleans -- During the May 2008 Nielsen rating period, WWL-TV's local news was once again the highest rated in southeast Louisiana. The station's recent success continues a wining streak that has lasted over 30 years and 135 ratings periods. In May, Channel 4 beat its competition in every day part. Equally impressive, WWL's early morning, noon, 5PM and late news were the #1 newscasts in the entire United States.

WWL News Director Chris Slaughter attributed the station's ratings success to the strength of its content: "We worked hard to get the right mix of top-notch investigative reporting, important day-to-day newsgathering, in-depth sports coverage and those memorable stories into our newscasts. We are proud of our work."

Channel 4's "Eyewitness Morning News" from 6-7AM, featuring co-anchors Sally-Ann Roberts and Eric Paulsen, earned a rating over 300% higher than its nearest competitor. Paulsen also anchored "Eyewitness News at Noon," which drew a 14.7 rating, beating its only noon news competitor by over twelve points. The high viewership made both programs the #1 newscasts in the country for their respective time periods.

Co-anchors Angela Hill and Dennis Woltering helped "Eyewitness News at Five" earn a 14.6 rating, higher than the combined ratings of all the competing five o'clock newscasts. Channel 4's 5PM newscast was rated almost three points over the #2 station in the country.

In addition, Hill and Woltering's "Eyewitness News at Six" drew a 13.4, over five points higher than its closest competitor. This newscast was the second-highest-rated 6PM newscast in the United States.

At 10 PM, "Eyewitness News Nightwatch," co-anchored by Mike Hoss and Lucy Bustamante, earned a 14.7 rating, over five points higher than its closest late news competitor again greater than any other late news broadcast in the country.

"WWL has always been proud of its commitment to southeast Louisiana and southwest Mississippi," said Slaughter. "We greatly value our viewers' trust and will work to keep it in every newscast."

Source: Nielsen New Orleans overnights, rolling averages (Apr. 24, 2008 to May 21, 2008)

WWL-TV is a subsidiary of Belo Corp., one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.